Outperform symbol

Accelerating Client-Centric Growth Using Content and AI

Join industry experts and over 30 senior marketers to explore practical ideas to optimize your content strategy, integrate AI effectively, and outperform your competitors. 

Accelerating Client-Centric Growth Using Content and AI

Date: Thursday, 22 May 2025, 5pm-7pm

Location: Momentum ITSMA, 3rd Floor Black Bull Yard, 18a Hatton Wall, London, EC1N 8JH 

Content is the engine that drives the engagement necessary for client growth and AI can be the lubricant that makes it work so much harder. 

Join Meta Karagianni, Chief Consulting Officer, Tony Coppola, Head of Content Services, Adam Bennington, Principal Consultant, and over 30 senior marketers to explore practical ideas to optimize your content strategy, integrate AI effectively, and outperform your competitors. 

The discussion will last for just over an hour, and will be followed by networking with drinks and nibbles.  

Register your interest today 

Agenda

  • Why growth should be client-led
  • The pillars of growth
  • The role of reputation 
  • The importance of aligning content strategy with overall client growth initiatives
  • How to craft client-centric content that addresses your audiences’ unique needs and challenges
  • The power of data-driven decision making in refining content strategies
  • How modular content empowers you to create personalized adaptable content for every stage of the buyer journey
  • The benefits of a structured content library
  • Breakout discussion: How confident are you in your content strategy and roadmap? 
  • Buyers increasing use of AI and the need for sellers to respond
  • The role of AI, particularly generative AI, in enhancing content strategy
  • How AI can be used throughout the process, from ideation through to amplification
  • How to personalize and tailor content across different stages of the buying journey
  • The need for a human touch
  • Breakout discussion: How ready are you to implement AI in your content process? 

Related insights

View all
  • Centrica grey

    The team have played an important role throughout the process of planning, launching and growing Centrica Business Solutions – from helping us initially develop a distinctive market story, through to building targeted vertical propositions, creating high-quality content assets, and delivering tools to enable our teams. Their support has been first-class throughout.

    Simon Farr

    Head of Marketing, Centrica

  • Vodafone grey

    Momentum understands what it actually takes to deliver an integrated go-to-market strategy, and their ability to engage with all of the stakeholders in our business to drive things forward really sets them apart.

    Sam Hoyland

    Head of Group Enterprise Marketing, Vodafone

  • In a word, we were surprised. We didn't expect it to be as eye-opening as it was. You challenged our thinking, and we made so many decisions in such a short time. We wish we had more time together!

    Kim Blair

    Senior Director, Global Strategic Marketing | Account-Based Marketing, Salesforce

  • Customer trust is hard won, and easily lost. Having worked firsthand with Momentum ITSMA, Alisha knows what it takes to build trust, reputation, and relationships with key accounts. This approach works.

    Nina Gmachl-Eshuis

    Vice President, Salesforce

  • VMware grey

    There are a lot of overnight ABM experts in the industry right now and it short changes the extensive work your subject matter experts have done to understand, strategize, build, execute, and measure ABM programs at scale.

    Christian Lowery

    Global Head of Account-Based Marketing, VMware