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Accelerating Client-Centric Growth Using Content and AI

Date
May 22, 2025 at 5:00 pm BST
Location

Momentum ITSMA London office, 3rd Floor, Black Bull Yard, 18a Hatton Wall, EC1N 8JH 

Join industry experts and over 30 senior marketers to explore practical ideas to optimize your content strategy, integrate AI effectively, and outperform your competitors. 

Accelerating Client-Centric Growth Using Content and AI

Date: Thursday, 22 May 2025, 5pm-7pm

Location: Momentum ITSMA, 3rd Floor Black Bull Yard, 18a Hatton Wall, London, EC1N 8JH 

Content is the engine that drives the engagement necessary for client growth and AI can be the lubricant that makes it work so much harder. 

Join Meta Karagianni, Chief Consulting Officer, Tony Coppola, Head of Content Services, Adam Bennington, Principal Consultant, and over 30 senior marketers to explore practical ideas to optimize your content strategy, integrate AI effectively, and outperform your competitors. 

The discussion will last for just over an hour, and will be followed by networking with drinks and nibbles.  

Register your interest today 

Agenda

  • Why growth should be client-led
  • The pillars of growth
  • The role of reputation 
  • The importance of aligning content strategy with overall client growth initiatives
  • How to craft client-centric content that addresses your audiences’ unique needs and challenges
  • The power of data-driven decision making in refining content strategies
  • How modular content empowers you to create personalized adaptable content for every stage of the buyer journey
  • The benefits of a structured content library
  • Breakout discussion: How confident are you in your content strategy and roadmap? 
  • Buyers increasing use of AI and the need for sellers to respond
  • The role of AI, particularly generative AI, in enhancing content strategy
  • How AI can be used throughout the process, from ideation through to amplification
  • How to personalize and tailor content across different stages of the buying journey
  • The need for a human touch
  • Breakout discussion: How ready are you to implement AI in your content process? 

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