Growth insights, reports, and news for you

Whatever your program’s evolutionary path, finding the best way to scale into more accounts is a critical milestone in establishing your account based go-to-market strategy.

So many organizations confuse a personalized email with ABM that the true intent of Account-Based Marketing strategies have gotten lost.

Buyer persona intelligence can equip you and sales with more objective and authoritative insights. Here are five things you should know about your enterprise buyer.

Eight key axioms of account-based growth that are applicable in today’s business environment and lay the groundwork for what you need to know to create sustained growth in the future.

Kyndryl’s Clara Belalcazar, CMO, Americas, reveals why Account-Based Marketing is key to helping this billion-dollar company fulfil ambitious growth plans.

Myron Hrycyk of the Cabinet Office tells us what it’s like bridging the gap between public and private sector, and the unique challenges both sides face.

Kyndryl’s Chief Marketing Officer for the Americas describes the challenge of assembling a new team, pivoting to an account-based growth strategy, and fine-tuning their cultural values.

Find out more about how we used data from the spring 2022 wave of our Customer Buying Index (CBX) research to provide pointers to successfully navigating an economic downturn.

Have you considered these three critical questions before committing to account-based growth as a business strategy?

FM Global’s Head of Marketing, Angie Henderson Moncada shares the moment that shaped her attitude towards bias and authenticity.

In this episode of Breaking the bias, Head of Marketing at FM Global shares her thoughts on how finance is finally breaking the mould, and why our superpower is also our kryptonite.

Key Account Management could see your growth double – but watch out for these four lesser-known pitfalls.

Diana Woodburn, Chairman of the Association for Key Account Management, shares her insights about Key Account Management (AKAM) which she has learnt from over 20 years in the field.

B2B marketing leaders will be recognized on October 25 for standout performance across marketing programs at this year's Marketing Vision conference on October 24-26.

Toni Allen, of the Institution of Engineering and Technology talks glass ceilings, skills gaps, and why organizations must make a long-term plan for diversity and inclusion.

Toni Allen of the Institution of Engineering and Technology (IET) describes what it means to be an ally, how the IET is nurturing the next generation of talent, and what employers can do to build an inclusive future.

Momentum ITSMA is thrilled to be recognised yet again as a Best Company to Work For in 2022 and receive a 2 Star accreditation for "Outstanding" levels of workplace engagement.

Salesforce Growth Evangelist and ex-Gartner Research Fellow Tiffani Bova shares her top growth tactics and explains why existing customers deserve more.

Tiffani Bova, author and global growth and innovation evangelist at Salesforce, joined us for an episode of the ABM podcast and shared her thoughts on why all marketers should sit in on sales conversations if they want to show they truly care about the customer.

Momentum ITSMA held a one-off workshop to discover how leaders are tackling bias today and promote real stories of female leadership and workplace empowerment. Here are four practical tips from the discussion.

You may think diversity and inclusion is a matter of employing the same number of women and men or promoting an 'authentic' culture that allows you to bring 'whole selves' to work. But it’s so much more than that.

Microsoft's Christina Leimoni is blazing a trail as one of the few openly gay, female execs in the technology industry – not to mention in Greece, her home country.

Phil Crompton VP of Industry Marketing, Worldwide at IBM, explains how ABM at IBM went from a small-scale pilot to a global program with over 250 clients.

In our recent eGuide, The Power of Verticals, we highlighted the growing importance of vertical specialisation as a way to differentiate and protect margins. The IT channel is at the forefront of this trend. Over half of MSPs now specialise their services for specific industries, with healthcare, finance and legal being the most popular.(1) In this article we look at what is driving this shift and why it’s essential that vendors get aligned.