News
"Account-Based Marketing can only truly succeed when a company's executives work as a unified, purpose-directed team." Don Peppers
Market leader and pioneer of Account-Based Marketing, Momentum ITSMA, is proud to announce an expansion of its service offerings to meet clients’ evolving needs.
Press Release
Momentum ITSMA celebrated the winners of its 26th Annual Marketing Excellence Awards yesterday, as part of its annual Marketing Vision conference in Boston, Massachusetts.
Press Release
Kyndryl is a business that was founded and structured around implementing ABM right from the start. In our latest ABM podcast, Andrew Fitzgerald, Vice President of Global Account-Based Marketing explains “The Kyndryl Way” and why it was so important to design a marketing function with strategic clients at its core.
Podcast
Discover the 2023 Global State of ABM benchmark report from Momentum ITSMA and the ABM Leadership Alliance.
Article
Customers may accuse you of corporate greenwashing unless you address the challenges facing your ESG strategy – here’s how we’re doing it at Momentum ITSMA.
Blog
Understanding and properly wielding Generative AI is essential for adding value in ABM. We'll be digging deeper into this at Marketing Vision 2023.
Blog
In the world of ABM and partner marketing, there’s a clear mantra: one team, one strategy, one goal. Alignment is critical to capturing the full value of this exciting, and growing, application of ABM.
Blog
Despite the unquestionable importance of partner-driven go-to-market strategies and ABM initiatives, they’ve traditionally operated in separate organizational silos. However, a transformative shift is in progress, fueled by client demands for heightened synergy among their suppliers.
Article
In the world of ABM and alliances, there’s a clear mantra: one team, one strategy, one goal. In our latest ABM podcast, Pooja Golechha, Senior Manager Partner Marketing and Account-Based Marketing at Pega, explains why uniting from day one creates a robust foundation for success.
Podcast
October is Black History Month, so we want to ‘Salute our Sisters’ by recognizing and honoring the remarkable achievements of some of the most influential and inspiring black women in sales and marketing.
Blog
In 1993, a book called ‘The One to One Future: Building Relationships One Customer at a Time’ set the stage for a revolutionary approach to marketing.
Blog
Account-Based Marketing (ABM) is not a one-size-fits-all strategy. As it gains traction worldwide, it adapts and evolves to fit the distinct characteristics of each region.
Article
To celebrate the launch of Alisha Lyndon's book, The ABM Effect, she's joined by contributor and best-selling author, Don Peppers, on our latest podcast.
Podcast
Momentum ITSMA’s latest Client Buying Index (CBX) research reveals some fascinating insights about how the B2B buying landscape is evolving, with cautious buyers demanding more innovation and greater collaboration from their suppliers.
Blog
In the world of B2B marketing, few strategies have gained as much traction as ABM. This highly personalized approach has not only transformed the way businesses connect with their most valuable customers but also ushered in a new era of marketing sophistication.
Blog
Momentum ITSMA today announced the finalists for its 26th B2B Marketing Excellence Awards, with the winners to be honored at this year's Marketing Vision conference in Boston.
Press Release
Inclusivity isn’t just a buzzword – it needs deliberate actions and even seemingly small gestures can have a profound impact.
Blog
B2B marketing faces a crossroads as roles are splitting across departments. CMOs must become customer-centric leaders to ensure relevance, focusing on understanding client needs and spearheading growth.
Forbes
Childhood lessons of inclusion often fade as we grow. However, Katelyn Sullivan, State Street's VP of Marketing, stresses its importance in adulthood. In this Breaking The Bias Podcast, she discusses the challenges and mentors that fueled her passion for diversity.
Podcast
Successful ABM comes when client-centricity takes center stage. In our latest ABM podcast, Arlyn Knox, Chief Marketing Officer at Redwood Logistics, talks about the power of putting customers at the forefront and how nurturing deep relationships can turn prospects into clients.
Podcast
