Growth insights, reports and news for you.

Our content, events and learning offer is designed to transform your growth function so we can achieve more together. For example, each year we analyze the global 2k and share this knowledge. And through our community the Growth Hub, members can access the research, insights, advice, and peer-to-peer learning needed to drive smart decisions.

Blog

B2B Companies need to ditch the pitch and start helping

The truth is, nobody really likes a sales pitch. But what is a B2B marketer supposed to do when their whole job description is to lead people to buy what their company offers?

Podcast

AWS: Account-based Marketing is not a once size fits all

In this podcast, Alisha is joined by Eric Martin, Account-Based Marketing Lead at AWS, to explore the core principles of ABM and differences in developing Account-Based Marketing for two technology giants.

Blog

Three ways to navigate an economic downturn

In this wide-ranging panel discussion, EY's Sarah Alspach and Fujitsu's Joachim Box share how they’re responding to a more challenging economic climate during our recent members-event.

Article

Give buyers the right marketing content at the right time

Marketers need to understand not just how customers want to engage with content, but when. The trickiest part? It changes throughout the buying cycle...

Event

Upcoming Webcast: Building on ABM Success: Six Keys to Long-Term Success

Join Rob Leavitt and Adam Bennington on December 15th for a deep dive into the new study and to learn the six key initiatives ABMers should emphasize in 2023 and beyond.

Blog

Enterprise Buyers are shifting behaviors in a volatile marketplace

Forging a Clear Path for Growth, The Momentum ITSMA Customer Buying Index 2022, Wave 2 examines changes in enterprise buyer behavior during a time of economic uncertainty and marketplace disruption.

Article

The 2022 Momentum ITSMA Customer Buying Index (CBX) – Wave 2

'Forging a Clear Path for Growth' outlines all of the findings survey and offers recommendations for solution providers and B2B marketers who seek to drive sustained growth.

Podcast

Own your career and value

Angie Vaux, Founder & CEO of the Women in Tech forum, shares her advice for those looking to break the glass ceiling and elevate their careers in the technology industry.

Blog

Prospering in an Age of Volatility: 12 Key Recommendations for your ABM Program in 2023

In this report, we draw on the latest findings of Momentum ITSMA's [CBX® Research Study] to examine how these shifts are impacting your most important accounts.

Blog

Day Two of Marketing Vision 2022: Taking ABM to the Next Level

On the second day of MV22, attendees explored the topic of diversity & inclusion, heard from IBM, Salesforce and ServiceNow on their ABM programs and heard from Marketing Excellence Award winners.

Press Release

Momentum ITSMA makes new acquisition to meet growing demand for go-to-market expertise.

Momentum ITSMA is delighted to announce the acquisition of B2B go-to-market consultancy, OneGTM.

Event

Upcoming Event: Navigating disruption: The rising value of content for B2B buyers

Join us on 22nd November to discuss the changing behaviour of B2B buyers and the rising value of content. We will also share and discuss brand new September 2022 insights based on global research featuring surveys of over 450 executives.

Blog

Courage & collaboration: thriving with pursuit-based marketing

Accenture’s Stephanie Winters McConnell, MD, Pursuit & Reputation Marketing Lead, unpacks the key to pursuit-based marketing success and how it fits with account-based marketing.

Blog

Day One of Marketing Vision 2022: From managing chaos to creating fans

People want to do business with people who are passionate. Even if it’s B2B, sharing a passion makes you more human. Here are ways marketers can drive growth during chaos...

News

Marketing Excellence Award Winners 2022

Winners were announced on October 25 during our Awards Ceremony and the celebration for this year’s award winners will continue throughout the Marketing Vision conference.

Blog

Elephants, Unicorns, and ABM in Challenging Financial Times

Change is good for ABMers – especially agile ones. While recent economic changes aren’t necessarily positive, they are a reality every organization is facing. Here are some considerations for your team as you address this new reality.

Blog

Enabling your marketing team? Don’t forget your agencies

Enabling your marketing team? Don’t forget your agencies. How are you enabling ALL of your marketing team members so you’re rowing in the same direction?

Podcast

Accenture: Success with pursuit-based marketing

Stephanie Winters McConnell, Managing Director, Marketing + Communications - Global Sales and Strategic Accounts, explains Accenture’s venture into pursuit-based marketing.

Podcast

Helping more women thrive in engineering

In this podcast, the Mentor for Women In Tech discusses the importance of role models, how women can increase their sense of belonging in a male-dominated industry and what businesses must do to better embrace female talent.

Blog

How Skybox Security Enabled Account Based Everything

Claire Darling, CMO at Skybox Security says her company’s marketing and business strategy is 100% account based, however it is not the typical one-to-one ABM approach...