Growth insights, reports and news for you.
Our content, events and learning offer is designed to transform your growth function so we can achieve more together. For example, each year we analyze the global 2k and share this knowledge. And through our community the Growth Hub, members can access the research, insights, advice, and peer-to-peer learning needed to drive smart decisions.
Press Release
2023 Marketing Excellence Awards—Call for Entries: Honoring the Best in B2B Services and Solutions Marketing
2023 Marketing Excellence Awards recognizes programs that demonstrate market insight, innovative marketing, and business impact with strategic B2B marketing.

Case Study
Building three-way vertical propositions for Hewlett Packard Enterprise & Scality
This organisation wanted to drive sales into key verticals with a compelling, joint value proposition. We helped them develop this proposition and equip partners and sales teams with the tools needed to communicate to prospective customers.

Podcast
Microsoft: Applying ABM to partner marketing
In this podcast, Keith Pranghofer, Director of Marketing, ISV Partnerships at Microsoft, discusses the role ABM can play, why organizations need a more outcome-based approach, and the importance of partner orchestration across the entire customer lifecycle.

Case Study
Collaborative ABM as a Business Accelerator
Google Cloud Gets Close to Sales and the Customer to Win Big

Event
Marketing Vision 2023
Marketing Vision 2023 is back this November to give marketers the tools and skills needed to achieve market-beating growth.

Blog
The 10 most influential women in B2B Marketing right now
For international women day we’re celebrating B2B Marketing’s 10 most influential women in 2023 embracing equity. These women are using their position, time, and expertise to drive awareness and change gender equality.

Press Release
Momentum ITSMA’s annual ABM Benchmarking study shows no signs of slow down for Account-Based Marketing
Now in its 6th year, in partnership with the ABM Leadership Alliance, this qualitative and quantitative research is based on input from 279 ABM heads and practitioners from across the world.

Podcast
The Bridge Group: Building Up the Next Generation of Sales Teams
In this podcast, Sally Duby, Chief Sales Officer at The Bridge Group, explores why we not only need to educate top decision makers, but convince women that sales is their place to shine too.

Case Study
Delivering successful through-partner marketing campaigns for BroadSoft
This communication software service provider wanted to enable Service Provider partners to increase sales of its cloud communications platforms to SMBs.

Case Study
Helping Centrica Business Solutions realise the potential of distributed energy
This global energy service provider needed to build a compelling market story to support its GTM strategy.

Case Study
Helping Equinix develop a rapid response to Covid-19
When Covid-19 hit, the switch to remote working occurred overnight – putting enterprise IT networks under intense pressure. Here's how we helped our client break through the noise.

Case Study
Launching People First for MHR
Helping a private HR and payroll provider launch a new flagship product – People First HR & payroll platform – enabling it to address new markets with a disruptive offering reflecting the way the world of work is changing.

Case Study
Cable&Wireless Worldwide vertical GTM strategy
An Imaging Solutions provider, a subsidiary of Fujitsu Ltd, needed to cut through the competitive noise bombarding its channel partners in a crowded market

Case Study
The ‘Better-for-Business’ Zone for Zen Internet
How do you engage 2.4 million Covid-battered businesses in diverse locations across the UK and persuade them to change their vital lifeline to the outside world? Think Local.

Case Study
Repositioning Vodafone in the enterprise market
A multinational telco needed to change the way it was perceived by business customers.

Case Study
Helping Samsung to change the channel mindset
A multinational electronics company wanted to introduce their mobile device-based business solutions with the aim to grow market share and build stronger channel engagement.

Blog
What can we expect for Account-Based Marketing in 2023?
Now in its sixth year, our global ABM benchmarking study looks at trends to see what’s working and what’s not. In conjunction with the ABM Leadership Alliance, this is the largest survey of its kind and, with more organizations investing in ABM than ever, we can really use this research to shape what’s coming next.

Article
Building a Successful Partner Ecosystem Starts with a Strong Foundation
Julie Schwartz, Senior Vice President, Research at Momentum ITSMA, gets to know her new colleague, Phil Brown, Momentum ITSMA's Head of Go-To-Market (GTM) Consulting.

Press Release
2023 Marketing Excellence Awards—Call for Entries: Honoring the Best in B2B Services and Solutions Marketing
2023 Marketing Excellence Awards recognizes programs that demonstrate market insight, innovative marketing, and business impact with strategic B2B marketing.

Podcast
Momentum ITSMA: What should your ABM look like in 2023?
In this podcast, Rob Leavitt, Senior Vice President of Advisory, and Chief Customer Officer, Will Nicholls, share key insights from our global benchmarking study to help elevate your ABM in 2023.

Podcast
Momentum ITSMA: What should your ABM look like in 2023?
In this podcast, Rob Levitt, Senior Vice President of Advisory, and Chief Customer Officer, Will Nicholls, share key insights from our global benchmarking study to help elevate your ABM in 2023.