Growth insights, reports and news for you

Our content, events and learning offer is designed to transform your growth function so we can achieve more together. For example, each year we analyze the global 2k and share this knowledge. And through our community, the Growth Hub, members can access the research, insights, advice, and peer-to-peer learning needed to drive smart decisions.

Case Study

Building strong joint propositions for Equinix and their partners

Going to market with partners is a central part of Equinix’s strategy. Momentum ITSMA developed a workshop-based process to help Equinix build clear go-to-market strategies and strong joint value propositions with its most important EMEA partners.

Blog

Partner Ecosystems Come of Age

Over the last few years, the B2B tech industry has been buzzing with discussions about the shift from transactional partner channels to collaborative partner ecosystems. While the hype has often outpaced the reality, evidence suggests the concept is finally translating into tangible changes on the ground.

Blog

Highlights from Momentum ITSMA’s 23rd Marketing Leadership Forum

When marketing leaders and industry experts from across the world come together, there’s sure to be an abundance of insights, dynamic conversations, and inspiration for growth. And this year’s Marketing Leadership Forum was no exception.

Article

How can Account Based Marketing (ABM) drive enterprise customer acquisition, retention and growth?

Press Release

Leading growth consultancy announces three new appointments to support its global expansion

Momentum ITSMA today announced the appointment of a Chair of the Board, David Silver, and new leadership appointments in North America and APAC region.

Blog

Lawn mowers go on holiday

We're sending our lawn mowers on holiday! Our thinking started with this startling fact: over the past 20-years, the UK’s insect population has plummeted by 60%.

Case Study

Collaborative ABM as a Business Accelerator: Google Cloud Gets Close to Sales and the Customer to Win Big

Podcast

Embedding ABM with MEA finalists IBM and Microsoft

To celebrate the 50th episode of our ABM Podcast, we honor the outstanding achievements of the 2022 Marketing Excellence Awards (MEA) Gold Winner Cheryl Caudill, Global Program Office Leader at IBM, and finalist Ankica Jedry, Scaling Account Based Engagement Lead at Microsoft. As the deadline for submissions to this year’s Marketing Excellence Awards nears, Cheryl and Ankica share their inspirational journeys of embedding ABM within their organizations, and the approaches that led to their success.

Press Release

Momentum ITSMA makes new acquisition to fulfil increasing demand for innovative thought leadership

Momentum ITSMA has announced the acquisition of thought-leadership firm, Grist.

Article

What To Expect For Account-Based Marketing In 2023

CEO of Momentum ITSMA & author of An Executives Guide to ABM, helping firms develop, embed and enable Account Based Marketing strategies.

Podcast

Amazon: To see a change in equality we must be part of making it happen

In this podcast, Mitali Gohel, Amazon, and co-founder of Women in Tech, shares advice on her passionate journey of promoting equity and inclusion, championing women in leadership, and joining forces with other advocates of equality to be a powerful force in bridging the diversity gap in tech.

Case Study

Building three-way vertical propositions for Hewlett Packard Enterprise & Scality

This organisation wanted to drive sales into key verticals with a compelling, joint value proposition. We helped them develop this proposition and equip partners and sales teams with the tools needed to communicate to prospective customers.

Podcast

Microsoft: Applying ABM to partner marketing

In this podcast, Keith Pranghofer, Director of Marketing, ISV Partnerships at Microsoft, discusses the role ABM can play, why organizations need a more outcome-based approach, and the importance of partner orchestration across the entire customer lifecycle.

Case Study

Collaborative ABM as a Business Accelerator

Google Cloud revamped its ABM approach to become a trusted partner in a customer’s digital transformation journey and elevated its reputation in just six months.

Event

Marketing Vision 2023 – Join us in Boston

Marketing Vision 2023 is back this November to give marketers the tools and skills needed to achieve market-beating growth.

Blog

The 10 most influential women in B2B Marketing right now

For international women day we’re celebrating B2B Marketing’s 10 most influential women in 2023 embracing equity. These women are using their position, time, and expertise to drive awareness and change gender equality. 

Press Release

Momentum ITSMA’s annual ABM Benchmarking study shows no signs of slow down for Account-Based Marketing

Now in its 6th year, in partnership with the ABM Leadership Alliance, this qualitative and quantitative research is based on input from 279 ABM heads and practitioners from across the world.

Podcast

The Bridge Group: Building Up the Next Generation of Sales Teams

In this podcast, Sally Duby, Chief Sales Officer at The Bridge Group, explores why we not only need to educate top decision makers, but convince women that sales is their place to shine too.

Case Study

Delivering successful through-partner marketing campaigns for BroadSoft

This communication software service provider wanted to enable Service Provider partners to increase sales of its cloud communications platforms to SMBs.

Case Study

Helping Centrica Business Solutions realise the potential of distributed energy

This global energy service provider needed to build a compelling market story to support its GTM strategy.