Upcoming Webcast: Building on ABM Success: Six Keys to Long-Term Success
Join Rob Leavitt and Adam Bennington on December 15th for a deep dive into the new study and to learn the six key initiatives ABMers should emphasize in 2023 and beyond.
Enterprise Buyers are shifting behaviors in a volatile marketplace
Forging a Clear Path for Growth, The Momentum ITSMA Customer Buying Index 2022, Wave 2 examines changes in enterprise buyer behavior during a time of economic uncertainty and marketplace disruption.
The 2022 Momentum ITSMA Customer Buying Index (CBX) – Wave 2
'Forging a Clear Path for Growth' outlines all of the findings survey and offers recommendations for solution providers and B2B marketers who seek to drive sustained growth.
Own your career and value
Angie Vaux, Founder & CEO of the Women in Tech forum, shares her advice for those looking to break the glass ceiling and elevate their careers in the technology industry.
Day Two of Marketing Vision 2022: Taking ABM to the Next Level
On the second day of MV22, attendees explored the topic of diversity & inclusion, heard from IBM, Salesforce and ServiceNow on their ABM programs and heard from Marketing Excellence Award winners.
Momentum ITSMA makes new acquisition to meet growing demand for go-to-market expertise.
Momentum ITSMA is delighted to announce the acquisition of B2B go-to-market consultancy, OneGTM.
Upcoming Event: Navigating disruption: The rising value of content for B2B buyers
Join us on 22nd November to discuss the changing behaviour of B2B buyers and the rising value of content. We will also share and discuss brand new September 2022 insights based on global research featuring surveys of over 450 executives.
Courage & collaboration: thriving with pursuit-based marketing
Accenture’s Stephanie Winters McConnell, MD, Pursuit & Reputation Marketing Lead, unpacks the key to pursuit-based marketing success and how it fits with account-based marketing.
Day One of Marketing Vision 2022: From managing chaos to creating fans
People want to do business with people who are passionate. Even if it’s B2B, sharing a passion makes you more human. Here are ways marketers can drive growth during chaos...
Marketing Excellence Award Winners 2022
Winners were announced on October 25 during our Awards Ceremony and the celebration for this year’s award winners will continue throughout the Marketing Vision conference.
Elephants, Unicorns, and ABM in Challenging Financial Times
Change is good for ABMers – especially agile ones. While recent economic changes aren’t necessarily positive, they are a reality every organization is facing. Here are some considerations for your team as you address this new reality.
Enabling your marketing team? Don’t forget your agencies
Enabling your marketing team? Don’t forget your agencies. How are you enabling ALL of your marketing team members so you’re rowing in the same direction?
Accenture: Success with pursuit-based marketing
Stephanie Winters McConnell, Managing Director, Marketing + Communications - Global Sales and Strategic Accounts, explains Accenture’s venture into pursuit-based marketing.
Helping more women thrive in engineering
In this podcast, the Mentor for Women In Tech discusses the importance of role models, how women can increase their sense of belonging in a male-dominated industry and what businesses must do to better embrace female talent.
How Skybox Security Enabled Account Based Everything
Claire Darling, CMO at Skybox Security says her company’s marketing and business strategy is 100% account based, however it is not the typical one-to-one ABM approach...
Powering best practice at payment market leader
Following a major restructuring, its CEO commissioned a formal key account management (KAM) program and hired us to help establish the program office.
Helping to transform IT services provider, a $19 billion-start-up
Within months, we had helped certify over 100 marketers to establish a fully formed account-based marketing powerhouse. This team now partners with a complex and large business, acting as a catalyst for growth.
Effectively engaging buying groups for leading med-tech provider
Momentum helped veterinary software and diagnostics provider build a tailored and relevant engagement framework for new key account buyers and enhance buyer journeys.
Growing top account revenue for global technology vendor
We have now worked across hundreds of these accounts, impacted a $13bn+ pipeline, driven up consumption of Cloud based services, and inspired advocates.
Growing key account success for global service provider
For nine years, we have worked with this global IT provider, gathering deep customer insight and transforming this into action to increase loyalty and growth across key accounts.