Growth insights, reports and news for you.

Our content, events and learning offer is designed to transform your growth function so we can achieve more together. For example, each year we analyze the global 2k and share this knowledge. And through our community the Growth Hub, members can access the research, insights, advice, and peer-to-peer learning needed to drive smart decisions.

Blog

Building a diverse team is a team sport

In this episode of the Account-based Marketing podcast, NetApp's Vice President for Enterprise Sales in the US reveals what makes a great salesperson, how to level up leaders, and the value of diverse teams and how to build them.

Press Release

2023’s must read ABM book

We're thrilled to be launching this highly requested book, The Executive's Guide to Account-Based Marketing

Podcast

NetApp: Building a diverse sales team

In this podcast, Alisha is joined by Jackie McKinley, Vice President for US Enterprise Sales at NetApp, to share how to build and empower effective sales teams.

Article

Market-Beating Growth in a Volatile World

Our experts offer their perspectives on five major areas where B2B growth leaders should focus their efforts.

Article

Rebalance Your Marketing Focus in 2023

Momentum ITSMA CEO Alisha Lyndon kicked off the second day of Marketing Vision 2022 with an overview of how companies can achieve sustained growth.

Blog

Our Top 12 Most-Seen Posts

We've pulled together our most popular posts from the last twelve months as a little treat. Make yourself comfortable and dig into our sack of expert insights, advice, best practices, analysis, research, event roundups, success stories, and more.

Blog

Marketers beware: buying cycles are shifting dramatically

In this bonus episode of the ABM Podcast, we discussed the findings from our latest Customer Buying Index (CBX®). Check out some of the highlights now!

Article

Six things ABM leaders do better

Even ABM leaders are just beginning to deliver cohesive, multichannel experiences across human and digital touchpoints. The good news is, here are six surefire ways to level up your ABM programs.

Event

Upcoming Webcast: 2023 Membership and Growth Hub Update

Join Dave Munn, Chief Community Officer for a roundup of everything new and incoming at Growth Hub and Momentum ITSMA – and let’s make 2023 a year to remember.

Article

Elevating ABM: Building Blocks for Long-Term Growth

The 6th annual Momentum ITSMA & ABM Leadership Alliance benchmark study provides an essential review of how we’re doing with ABM in today’s context and identifies three areas in which the most successful programs stand apart from the rest.

Podcast

Momentum ITSMA: What decision makers want from providers

In this episode of the ABM Podcast, our experts convene to unpack what's changing for executives and across enterprise buying cycles.

Blog

ABM allowed me to use other parts of my brain

ABM isn't the answer to every marketing challenge, but it incorporates enough elements to keeps things constantly fresh for inquisitive individuals like Eric Martin.

Podcast

Why aren’t more women calling the shots in tech?

In this episode, we discus how to champion underrepresented groups in tech and improve your negotiation skills while remaining authentic.

Blog

B2B Companies need to ditch the pitch and start helping

The truth is, nobody really likes a sales pitch. But what is a B2B marketer supposed to do when their whole job description is to lead people to buy what their company offers?

Podcast

AWS: Account-based Marketing is not a once size fits all

In this podcast, Alisha is joined by Eric Martin, Account-Based Marketing Lead at AWS, to explore the core principles of ABM and differences in developing Account-Based Marketing for two technology giants.

Blog

Three ways to navigate an economic downturn

In this wide-ranging panel discussion, EY's Sarah Alspach and Fujitsu's Joachim Box share how they’re responding to a more challenging economic climate during our recent members-event.

Article

Give buyers the right marketing content at the right time

Marketers need to understand not just how customers want to engage with content, but when. The trickiest part? It changes throughout the buying cycle...

Event

Upcoming Webcast: Building on ABM Success: Six Keys to Long-Term Success

Join Rob Leavitt and Adam Bennington on December 15th for a deep dive into the new study and to learn the six key initiatives ABMers should emphasize in 2023 and beyond.

Blog

Enterprise Buyers are shifting behaviors in a volatile marketplace

Forging a Clear Path for Growth, The Momentum ITSMA Customer Buying Index 2022, Wave 2 examines changes in enterprise buyer behavior during a time of economic uncertainty and marketplace disruption.

Article

The 2022 Momentum ITSMA Customer Buying Index (CBX) – Wave 2

'Forging a Clear Path for Growth' outlines all of the findings survey and offers recommendations for solution providers and B2B marketers who seek to drive sustained growth.