Growth insights, reports and news for you.

Case Study

Building three-way vertical propositions for Hewlett Packard Enterprise & Scality

This organisation wanted to drive sales into key verticals with a compelling, joint value proposition. We helped them develop this proposition and equip partners and sales teams with the tools needed to communicate to prospective customers.

Podcast

Microsoft: Applying ABM to partner marketing

In this podcast, Keith Pranghofer, Director of Marketing, ISV Partnerships at Microsoft, discusses the role ABM can play, why organizations need a more outcome-based approach, and the importance of partner orchestration across the entire customer lifecycle.

Case Study

Collaborative ABM as a Business Accelerator

Google Cloud Gets Close to Sales and the Customer to Win Big

Event

Marketing Vision 2023

Marketing Vision 2023 is back this November to give marketers the tools and skills needed to achieve market-beating growth.

Blog

The 10 most influential women in B2B Marketing right now

For international women day we’re celebrating B2B Marketing’s 10 most influential women in 2023 embracing equity. These women are using their position, time, and expertise to drive awareness and change gender equality. 

Press Release

Momentum ITSMA’s annual ABM Benchmarking study shows no signs of slow down for Account-Based Marketing

Now in its 6th year, in partnership with the ABM Leadership Alliance, this qualitative and quantitative research is based on input from 279 ABM heads and practitioners from across the world.

Podcast

The Bridge Group: Building Up the Next Generation of Sales Teams

In this podcast, Sally Duby, Chief Sales Officer at The Bridge Group, explores why we not only need to educate top decision makers, but convince women that sales is their place to shine too.

Case Study

Delivering successful through-partner marketing campaigns for BroadSoft

This communication software service provider wanted to enable Service Provider partners to increase sales of its cloud communications platforms to SMBs.

Case Study

Helping Centrica Business Solutions realise the potential of distributed energy

This global energy service provider needed to build a compelling market story to support its GTM strategy.

Case Study

Helping Equinix develop a rapid response to Covid-19

When Covid-19 hit, the switch to remote working occurred overnight – putting enterprise IT networks under intense pressure. Here's how we helped our client break through the noise.

Case Study

Launching People First for MHR

Helping a private HR and payroll provider launch a new flagship product – People First HR & payroll platform – enabling it to address new markets with a disruptive offering reflecting the way the world of work is changing.

Case Study

Cable&Wireless Worldwide vertical GTM strategy

An Imaging Solutions provider, a subsidiary of Fujitsu Ltd, needed to cut through the competitive noise bombarding its channel partners in a crowded market

Case Study

The ‘Better-for-Business’ Zone for Zen Internet

How do you engage 2.4 million Covid-battered businesses in diverse locations across the UK and persuade them to change their vital lifeline to the outside world? Think Local.

Case Study

Repositioning Vodafone in the enterprise market

A multinational telco needed to change the way it was perceived by business customers.

Case Study

Helping Samsung to change the channel mindset

A multinational electronics company wanted to introduce their mobile device-based business solutions with the aim to grow market share and build stronger channel engagement.

Blog

What can we expect for Account-Based Marketing in 2023?

Now in its sixth year, our global ABM benchmarking study looks at trends to see what’s working and what’s not. In conjunction with the ABM Leadership Alliance, this is the largest survey of its kind and, with more organizations investing in ABM than ever, we can really use this research to shape what’s coming next.

Article

Building a Successful Partner Ecosystem Starts with a Strong Foundation

Julie Schwartz, Senior Vice President, Research at Momentum ITSMA, gets to know her new colleague, Phil Brown, Momentum ITSMA's Head of Go-To-Market (GTM) Consulting.

Press Release

2023 Marketing Excellence Awards—Call for Entries: Honoring the Best in B2B Services and Solutions Marketing

2023 Marketing Excellence Awards recognizes programs that demonstrate market insight, innovative marketing, and business impact with strategic B2B marketing.

Podcast

Momentum ITSMA: What should your ABM look like in 2023?

In this podcast, Rob Leavitt, Senior Vice President of Advisory, and Chief Customer Officer, Will Nicholls, share key insights from our global benchmarking study to help elevate your ABM in 2023.

Podcast

Momentum ITSMA: What should your ABM look like in 2023?

In this podcast, Rob Levitt, Senior Vice President of Advisory, and Chief Customer Officer, Will Nicholls, share key insights from our global benchmarking study to help elevate your ABM in 2023.