Highlights from Rethink ABM – London

Energized by inspiring speakers and an enthusiastic audience, Rethink ABM – London was an insight-packed day. Featuring leaders from Adobe, Autodesk, Colt, Dell Technologies, PwC, and more, we explored marketing’s pivotal role in driving strategic growth.

Here’s a glimpse of what we experienced in London…

Unlearn to outperform – new perspectives for sustained success

World-renowned performance psychologist Jamil Qureshi opened the day with a keynote that left a lasting impression. His message was clear: to elevate your ABM program and achieve significant results, you must transform how you and your team think, feel, and act.

He urged us to transform our mindsets: to act differently, we must first think differently. Unlearning is crucial for outperforming. High performance requires strong leadership and a culture of agility, innovation, and curiosity. 

“You can't trust the future to anyone that champions the past. The future demands to be different. How do you make your organization future-relevant? By defining yourself by the value you're creating for your clients.”

Jamil Qureshi, performance psychologist

Deepening trust with CXOs

Our panel, featuring Craig Walker (former CIO at Shell), Ellie Meek (Account Executive at Dell Technologies), Chris Akeson (Senior Director of Sales at Altrata), and Christian Weiss (Director of ABM at Autodesk), delved into the crucial role of trust in business decisions. They discussed the challenges of maintaining trust, emphasized the importance of understanding client needs, and highlighted how marketing can advocate for an integrated approach to build lasting loyalty. CXOs value partners who provide meaningful insights and support their success, rather than just pushing products.

“Everybody comes into your office and says, ‘I want a strategic partnership?’ What the hell does that mean?"

Craig Walker, former SVP, Salesforce and Global CIO, Shell

Generative AI – revolution or ruin of marketing?

Elliott Young, CTO EMEA at Dell Technologies, delivered a compelling overview of generative AI’s transformative impact on modern business practices. He explained how Dell leverages generative AI to enhance the sales pipeline, from anticipating customer needs to tailoring sales strategies. Elliott highlighted AI’s dual effect on internal operations and customer interactions, emphasizing its potential to revolutionize business processes and deepen customer engagement. Internally, generative AI facilitates precise demand forecasting and strategic sales planning. Externally, it enables Dell to offer highly personalized customer experiences by accurately anticipating and responding to customer needs.

“When marketing makes a change, everyone sees it. That's the opportunity: to grab your fair share of the pie and funding for generative AI.”

Elliott Young, CTO, Dell Technologies

If you missed our London event, we're taking Rethink ABM to New York in October. London sold out, so secure your seat now!