Growth insights, reports, and news for you
Latest posts
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Snowflake: Unpacking the power of ABM
In this podcast Hillary Carpio, Senior Director of ABM at Snowflake, discusses how combining agile methodologies with scalable ABM practices helps to successfully navigate the challenges of the enterprise market, creating meaningful connections and driving revenue growth.
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Thoughts on the cautious buyer
The latest Client Buying Index research shows buyers are sceptical and treading carefully. What does that mean for marketers?
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The Value of B2B Thought Leadership Survey 2023: Be a voice, not an echo – how surveys hold sway with the C-suite
Not producing thought leadership simply isn’t an option. But the million-dollar question is: does yours compel your target audience to take action?
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On-demand webcast: How to win over the cautious buyer
Key highlights from our annual Client Buying Index (CBX) research, and the implications of buyer behaviors and preferences for APAC.
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On-demand webcast: Meeting the cautious buying team with confidence & conviction
Understand buyer behavior and preferences through key highlights from Momentum ITSMA's annual Client Buying Index Research.
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NTT DATA and IBM: There's no off-the-shelf solution for diversity
In this Breaking the Bias Podcast, recorded live at the Marketing Leadership Forum in Napa Valley, we talk to Mona Charif, NTT DATA and Sharon Driscoll, IBM, to explore the complexities and the power of diversity.
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AI-as-a-team-member: How integrating generative AI creates long-term value
Here at Momentum ITSMA, we’re on a mission to create long-term client advantage by blending human and artificial intelligence, particularly generative AI.
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There’s no off-the-shelf solution for diversity
While one person’s definition of diversity may differ from another’s, we’re united in our collective responsibility for fostering equity and inclusion in the workplace – and beyond.
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Fewer, bigger, better: How to make thought leadership go further
Thought leadership experts from PwC and international law firm Simmons & Simmons share their advice on getting the most from your content without increasing your budget or resources.
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On-demand webcast: Driving GTM success through your partner ecosystem
Insights into addressing the complexities of the proliferation of partner business models and the nature of partnering which has become increasingly multi-dimensional and challenging.
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The top ten questions from Momentum ITSMA’s ABM Forum
The first week of June marked an exciting occasion as our in-person ABM Forum returned to London after a three-year hiatus. With over 100 attendees and a packed agenda, the Forum brought together sales, marketing, and ABM program leaders from some of the top global organizations.
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Partner ecosystems come of age
Over the last few years, the B2B tech industry has been buzzing with discussions about the shift from transactional partner channels to collaborative partner ecosystems. While the hype has often outpaced the reality, evidence suggests the concept is finally translating into tangible changes on the ground.
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Highlights from Momentum ITSMA’s 23rd Marketing Leadership Forum
When marketing leaders and industry experts from across the world come together, there’s sure to be an abundance of insights, dynamic conversations, and inspiration for growth. And this year’s Marketing Leadership Forum was no exception.
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Collaborative ABM as a business accelerator: Google Cloud gets close to sales and the customer to win big
In 2022 Google Cloud made a strategic decision about its Account-Based Marketing (ABM) program to focus on deepening relationships with existing customers; this initiative was positioned as a pilot ABM team.
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Embedding ABM with MEA finalists IBM and Microsoft
To celebrate the 50th episode of our ABM Podcast, we honor the outstanding achievements of the 2022 Marketing Excellence Awards (MEA) Gold Winner Cheryl Caudill, Global Program Office Leader at IBM, and finalist Ankica Jedry, Scaling Account Based Engagement Lead at Microsoft. As the deadline for submissions to this year’s Marketing Excellence Awards nears, Cheryl and Ankica share their inspirational journeys of embedding ABM within their organizations, and the approaches that led to their success.
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Momentum ITSMA makes new acquisition to fulfil increasing demand for innovative thought leadership
By incorporating Grist's expertise in research-driven thought leadership programs, Momentum ITSMA will now complement its existing consulting, research and learning services that share a single purpose - to help ambitious clients achieve market-beating revenue growth.
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What to expect for Account-Based Marketing in 2023 | Forbes
CEO of Momentum ITSMA & author of An Executives Guide to ABM, helping firms develop, embed and enable Account Based Marketing strategies.
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Amazon: To see a change in equality we must be part of making it happen
In this podcast, Mitali Gohel, Amazon, and co-founder of Women in Tech, shares advice on her passionate journey of promoting equity and inclusion, championing women in leadership, and joining forces with other advocates of equality to be a powerful force in bridging the diversity gap in tech.
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Microsoft: Applying ABM to partner marketing
In this podcast, Keith Pranghofer, Director of Marketing, ISV Partnerships at Microsoft, discusses the role ABM can play, why organizations need a more outcome-based approach, and the importance of partner orchestration across the entire customer lifecycle.
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Collaborative ABM as a business accelerator
Google Cloud revamped its ABM approach to become a trusted partner in a customer’s digital transformation journey and elevated its reputation in just six months.
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Marketing Vision 2023 - Join us in Boston
SOLD OUT - See you next year at Marketing Vision '24
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The 10 most influential women in B2B marketing right now
For International Women's Day we’re celebrating B2B marketing’s 10 most influential women in 2023 who are embracing equity. These women are using their position, time, and expertise to drive awareness and change gender equality.
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Momentum ITSMA's annual ABM Benchmarking study shows no signs of slow down for Account-Based Marketing
Now in its 6th year, in partnership with the ABM Leadership Alliance, this qualitative and quantitative research is based on input from 279 ABM heads and practitioners from across the world.
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The Bridge Group: Building up the next generation of sales teams
In this podcast, Sally Duby, Chief Sales Officer at The Bridge Group, explores why we not only need to educate top decision makers, but convince women that sales is their place to shine too.