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Three Paths to Marketing Transformation

Generally B2B marketing organizations are taking one of three paths to marketing transformation: random acts, methodical and steady, or big bang.
Case Study Growth

IBM embraces the New Work of Marketing

The New Work of Marketing initiative is changing the way IBM’s marketers work. Success is based on understanding the buyers’ role, challenges, and behavior.
Market insights and research Marketing leadership

The rise of the third R: Relationships

Momentum ITSMA’s 2018 State of the Marketing Profession: The year of relationships. Marketing that is more targeted, tailored, and personal.
Perspective

Updating the four Ps of content marketing

Momentum ITSMA rolled out the new four Ps of content marketing last year: Personalized, Proactive, Peer Influenced, and Proven. This study proves the four Ps are more necessary now than ever...
Market insights and research Marketing leadership

2018 marketing budgets and priorities? Benchmark with the best

Momentum ITSMA's Services Marketing Budget and Trends Study documents strategic and investment priorities for top B2B services and technology firms.

It has been a pleasure working with you and your team. I learned a lot and enjoyed the sessions! Now I will use the learnings and execute. I will definitely recommend this training.
I knew we had a hit on our hands when the CEO of a multi-billion-pound organisation started waving the document at Michael Dell during a Zoom call.

Elliot Young
Chief Technology Officer, Dell Technologies
Momentum is a strategic growth consultancy. They are partners, always bringing additional value to the table with deep knowledge and bringing innovation in their approach.

Danny Nail
Global Head of ABM, Salesforce
That speed and agility and creativity in being able to get up and running really helped.

Gaynor Finlay
Vice President of Marketing, CoreHR
Put simply, Lyndon’s team and process drive incredible impact. Thanks to the support of Alisha’s team, our account team was able to harmonize the siloed activities and messages and structure this in a five-pillar strategy that everyone in the account team was able to articulate well at an international bank in the Netherlands, leading to the biggest deal in the history of our company.

Eric Visser
Head of Ecosystem Sourcing Services, Accenture