Growth insights, reports, and news for you

In this report, we draw on the latest findings of Momentum ITSMA's [CBX® Research Study] to examine how these shifts are impacting your most important accounts.

Find out more about how we used data from the spring 2022 wave of our Customer Buying Index (CBX) research to provide pointers to successfully navigating an economic downturn.

At this year’s State of the Marketing Profession Address, we predicted that 2022 will be the year of Marketing Enablement. Here’s why.

Embedding ABM: Next Steps for Market Leadership, the fifth annual ABM benchmark study from Momentum ITSMA and the ABM Leadership Alliance, highlights ABM’s ongoing success and the five ways that ABM leaders stand apart from others to generate more substantial results.

Dos and don'ts of building a successful strategic ABM Program, based on results from the annual Account-Based Marketing benchmark study.

As B2B marketers expand their influence on the business, Momentum ITSMA’s State of the Profession provides insight into marketing trends and priorities we can expect to see in 2022 and beyond.

Engaging C-suite executives is often a top priority for ABM programs. Momentum ITSMA's Rob Leavitt summarizes some of our research and lessons learned in five keys to C-suite success.

In Momentum ITSMA’s most recent How Executives Engage Survey (2021, Wave 1), collaborative innovation tops the list of how solution providers earn executives’ confidence.

Working deep in the global 2,000 gives us a unique insight into how each of these firms operate, their unique context, and, most critically, how they navigate buying cycles for large investment decisions.

The findings from Momentum ITSMA's latest CBX® revealed the anxieties plaguing C-suite leaders following a year of reactive technology purchases and organizational pivots...

To support B2B marketers as they recommit to driving growth, strategically, we have released our research themes for 2021.

Momentum ITSMA and the ABM Leadership Alliance have partnered for the fourth annual ABM benchmark study, "Rethinking ABM for the Next Opportunity," with key findings recently announced.

Momentum ITSMA's Alisha Lyndon sat down with Antonia Wade, CMO at Capita, to discuss the latest findings from 2020’s third wave of The Momentum ITSMA CBX and find out why this marketing leader thinks it’s a wake up call.

Rethinking ABM for the Next Opportunity, the fourth annual ABM benchmark study from Momentum ITSMA and the ABM Leadership Alliance, highlights ABM’s ongoing success during a time of unprecedented challenge and change.

This ABM benchmark report is a broad-based look at ABM objectives, spending, tools, tactics, metrics, and results from almost 200 ABM programs.

Companies see higher levels of customer success and advocacy - 66% said their ABM accounts are more likely to provide positive references.

Momentum ITSMA's brand tracking study for providers of digital transformation services and solutions, Positioning for Digital Leadership, finds IBM, Accenture, and Cognizant as the brand equity leaders.

Momentum ITSMA’s 2018 State of the Marketing Profession: The year of relationships. Marketing that is more targeted, tailored, and personal.

Momentum ITSMA's Services Marketing Budget and Trends Study documents strategic and investment priorities for top B2B services and technology firms.