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What’s inside the Value of Thought Leadership 2025 report?

Market insights and research Thought leadership
Spotlight Series: Driving a client-centric B2B content strategy

Video Marketing leadership
Mastering engagement and scalability with Account-Based Marketing | Forbes

Perspective Account-Based Marketing
AWS: Building the client-obsessed teams of tomorrow

Podcast Marketing leadership
From chaos to clarity: Building a scalable client-led content strategy

Perspective Growth
Mastering ABM account selection in financial services

Perspective Account-Based Marketing
The best of ABM is yet to come

Market insights and research Account-Based Marketing
Five reasons to rethink ABM

Perspective Account-Based Marketing
Understanding the generative AI marketing chasm

Perspective Generative AI
Inside the mind of a CIO: How to build partnerships with the C-suite

Perspective Marketing leadership
The power of incumbency: Rethinking your marketing resource allocation

Market insights and research Account-Based Marketing
The art of alignment: Three pillars of sales and marketing cohesion

Market insights and research Marketing leadership
Latest research links mature thought leadership to superior business performance

Press release Thought leadership
What's the biggest mistake you can make with your marketing program?

Perspective Marketing leadership
Are you a thought leader or a thought lagger?

Market insights and research Thought leadership

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Market insights and research Marketing leadership

Momentum ITSMA research themes 2021: Leading marketing in an era of uncertainty

To support B2B marketers as they recommit to driving growth, strategically, we have released our research themes for 2021.
Market insights and research Account-Based Marketing

The ABM Leadership Alliance and Momentum ITSMA release 2020 ABM Research Study

Momentum ITSMA and the ABM Leadership Alliance have partnered for the fourth annual ABM benchmark study, "Rethinking ABM for the Next Opportunity," with key findings recently announced.
Market insights and research Account-Based Marketing

A wake up call for sales and marketing

Momentum ITSMA's Alisha Lyndon sat down with Antonia Wade, CMO at Capita, to discuss the latest findings from 2020’s third wave of The Momentum ITSMA CBX and find out why this marketing leader thinks it’s a wake up call.
Market insights and research Account-Based Marketing

Rethinking ABM for the Next Opportunity

Rethinking ABM for the Next Opportunity, the fourth annual ABM benchmark study from Momentum ITSMA and the ABM Leadership Alliance, highlights ABM’s ongoing success during a time of unprecedented challenge and change.
Market insights and research Account-Based Marketing

New report shows ABM is driving greater customer success

Companies see higher levels of customer success and advocacy - 66% said their ABM accounts are more likely to provide positive references.
Market insights and research Press release

Global solution providers have captured the early lead for mindshare with enterprise buyers for digital transformation solutions

Momentum ITSMA's brand tracking study for providers of digital transformation services and solutions, Positioning for Digital Leadership, finds IBM, Accenture, and Cognizant as the brand equity leaders.

Market insights and research Marketing leadership

The rise of the third R: Relationships

Momentum ITSMA’s 2018 State of the Marketing Profession: The year of relationships. Marketing that is more targeted, tailored, and personal.
Market insights and research Marketing leadership

2018 marketing budgets and priorities? Benchmark with the best

Momentum ITSMA's Services Marketing Budget and Trends Study documents strategic and investment priorities for top B2B services and technology firms.

We were able to partner with Momentum to quickly show the value of Account-Based Marketing, to pilot that quickly, and had a big contribution to a major business win.

Iulia Balan
Managing Director, Head of Product and Account-Based Marketing, State Street
In a word, we were surprised. We didn't expect it to be as eye-opening as it was. You challenged our thinking, and we made so many decisions in such a short time. We wish we had more time together!

Kim Blair
Senior Director, Global Strategic Marketing | Account-Based Marketing, Salesforce
That speed and agility and creativity in being able to get up and running really helped.

Gaynor Finlay
Vice President of Marketing, CoreHR
Lyndon and her team’s insight, vision, and laser focus on strategy execution in aligning customer executives meant we delivered our unique value proposition concisely and consistently to get a record-breaking business transformation deal over the line. She codifies that experience in this book and provides you with a step-by-step guide in how to inspire customers.

Ada Guan
Chief Executive Officer, Rich Data Co
There are a lot of overnight ABM experts in the industry right now and it short changes the extensive work your subject matter experts have done to understand, strategize, build, execute, and measure ABM programs at scale.

Christian Lowery
Global Head of Account-Based Marketing, VMware

Growth insights, reports, and news for you

Recommended insights

What’s inside the Value of Thought Leadership 2025 report?

Spotlight Series: Driving a client-centric B2B content strategy

Mastering engagement and scalability with Account-Based Marketing | Forbes

AWS: Building the client-obsessed teams of tomorrow

From chaos to clarity: Building a scalable client-led content strategy

Mastering ABM account selection in financial services

The best of ABM is yet to come

Five reasons to rethink ABM

Understanding the generative AI marketing chasm

Inside the mind of a CIO: How to build partnerships with the C-suite

The power of incumbency: Rethinking your marketing resource allocation

The art of alignment: Three pillars of sales and marketing cohesion

Latest research links mature thought leadership to superior business performance

What's the biggest mistake you can make with your marketing program?

Are you a thought leader or a thought lagger?

Latest posts

Momentum ITSMA research themes 2021: Leading marketing in an era of uncertainty

The ABM Leadership Alliance and Momentum ITSMA release 2020 ABM Research Study

A wake up call for sales and marketing

Rethinking ABM for the Next Opportunity

New report shows ABM is driving greater customer success

Global solution providers have captured the early lead for mindshare with enterprise buyers for digital transformation solutions

The rise of the third R: Relationships

2018 marketing budgets and priorities? Benchmark with the best

We were able to partner with Momentum to quickly show the value of Account-Based Marketing, to pilot that quickly, and had a big contribution to a major business win.

In a word, we were surprised. We didn't expect it to be as eye-opening as it was. You challenged our thinking, and we made so many decisions in such a short time. We wish we had more time together!

That speed and agility and creativity in being able to get up and running really helped.

There are a lot of overnight ABM experts in the industry right now and it short changes the extensive work your subject matter experts have done to understand, strategize, build, execute, and measure ABM programs at scale.

Momentum Pulse