Growth insights, reports, and news for you

What’s inside the Value of Thought Leadership 2025 report?

Market insights and research Thought leadership
Spotlight Series: Driving a client-centric B2B content strategy

Video Marketing leadership
Mastering engagement and scalability with Account-Based Marketing | Forbes

Perspective Account-Based Marketing
AWS: Building the client-obsessed teams of tomorrow

Podcast Marketing leadership
From chaos to clarity: Building a scalable client-led content strategy

Perspective Growth
Mastering ABM account selection in financial services

Perspective Account-Based Marketing
The best of ABM is yet to come

Market insights and research Account-Based Marketing
Five reasons to rethink ABM

Perspective Account-Based Marketing
Understanding the generative AI marketing chasm

Perspective Generative AI
Inside the mind of a CIO: How to build partnerships with the C-suite

Perspective Marketing leadership
The power of incumbency: Rethinking your marketing resource allocation

Market insights and research Account-Based Marketing
The art of alignment: Three pillars of sales and marketing cohesion

Market insights and research Marketing leadership
Latest research links mature thought leadership to superior business performance

Press release Thought leadership
What's the biggest mistake you can make with your marketing program?

Perspective Marketing leadership
Are you a thought leader or a thought lagger?

Market insights and research Thought leadership

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Market insights and research Marketing leadership

Momentum ITSMA research themes 2021: Leading marketing in an era of uncertainty

To support B2B marketers as they recommit to driving growth, strategically, we have released our research themes for 2021.
Market insights and research Account-Based Marketing

The ABM Leadership Alliance and Momentum ITSMA release 2020 ABM Research Study

Momentum ITSMA and the ABM Leadership Alliance have partnered for the fourth annual ABM benchmark study, "Rethinking ABM for the Next Opportunity," with key findings recently announced.
Market insights and research Account-Based Marketing

A wake up call for sales and marketing

Momentum ITSMA's Alisha Lyndon sat down with Antonia Wade, CMO at Capita, to discuss the latest findings from 2020’s third wave of The Momentum ITSMA CBX and find out why this marketing leader thinks it’s a wake up call.
Market insights and research Account-Based Marketing

Rethinking ABM for the Next Opportunity

Rethinking ABM for the Next Opportunity, the fourth annual ABM benchmark study from Momentum ITSMA and the ABM Leadership Alliance, highlights ABM’s ongoing success during a time of unprecedented challenge and change.
Market insights and research Account-Based Marketing

New report shows ABM is driving greater customer success

Companies see higher levels of customer success and advocacy - 66% said their ABM accounts are more likely to provide positive references.
Market insights and research Press release

Global solution providers have captured the early lead for mindshare with enterprise buyers for digital transformation solutions

Momentum ITSMA's brand tracking study for providers of digital transformation services and solutions, Positioning for Digital Leadership, finds IBM, Accenture, and Cognizant as the brand equity leaders.

Market insights and research Marketing leadership

The rise of the third R: Relationships

Momentum ITSMA’s 2018 State of the Marketing Profession: The year of relationships. Marketing that is more targeted, tailored, and personal.
Market insights and research Marketing leadership

2018 marketing budgets and priorities? Benchmark with the best

Momentum ITSMA's Services Marketing Budget and Trends Study documents strategic and investment priorities for top B2B services and technology firms.

We get a partner that we can trust. Because in key accounts, it's commercially sensitive, it's really very sensitive from a relationship point of view between Oracle and its most important customers.

Michael Avis
Senior Director, EMEA Marketing, Oracle
Successfully relaunching People First was a vital part of MHR’s growth strategy. Momentum's approach allowed us to address multiple objectives – internal education, thought leadership, and sales enablement – in an integrated way, enabling us to achieve a huge amount in a short space of time.

Anton Roe
CEO, MHR
I knew we had a hit on our hands when the CEO of a multi-billion-pound organisation started waving the document at Michael Dell during a Zoom call.

Elliot Young
Chief Technology Officer, Dell Technologies
Customer trust is hard won, and easily lost. Having worked firsthand with Momentum ITSMA, Alisha knows what it takes to build trust, reputation, and relationships with key accounts. This approach works.

Nina Gmachl-Eshuis
Vice President, Salesforce
From the start, Momentum recognized the challenges to develop and execute a program like this to our accounts. The interactive network mapping and hyper-personalized content is a highly effective account-based program for us.

Jenni Sach
Director, Business Partner, Colt

Growth insights, reports, and news for you

Recommended insights

What’s inside the Value of Thought Leadership 2025 report?

Spotlight Series: Driving a client-centric B2B content strategy

Mastering engagement and scalability with Account-Based Marketing | Forbes

AWS: Building the client-obsessed teams of tomorrow

From chaos to clarity: Building a scalable client-led content strategy

Mastering ABM account selection in financial services

The best of ABM is yet to come

Five reasons to rethink ABM

Understanding the generative AI marketing chasm

Inside the mind of a CIO: How to build partnerships with the C-suite

The power of incumbency: Rethinking your marketing resource allocation

The art of alignment: Three pillars of sales and marketing cohesion

Latest research links mature thought leadership to superior business performance

What's the biggest mistake you can make with your marketing program?

Are you a thought leader or a thought lagger?

Latest posts

Momentum ITSMA research themes 2021: Leading marketing in an era of uncertainty

The ABM Leadership Alliance and Momentum ITSMA release 2020 ABM Research Study

A wake up call for sales and marketing

Rethinking ABM for the Next Opportunity

New report shows ABM is driving greater customer success

Global solution providers have captured the early lead for mindshare with enterprise buyers for digital transformation solutions

The rise of the third R: Relationships

2018 marketing budgets and priorities? Benchmark with the best

We get a partner that we can trust. Because in key accounts, it's commercially sensitive, it's really very sensitive from a relationship point of view between Oracle and its most important customers.

Successfully relaunching People First was a vital part of MHR’s growth strategy. Momentum's approach allowed us to address multiple objectives – internal education, thought leadership, and sales enablement – in an integrated way, enabling us to achieve a huge amount in a short space of time.

I knew we had a hit on our hands when the CEO of a multi-billion-pound organisation started waving the document at Michael Dell during a Zoom call.

Customer trust is hard won, and easily lost. Having worked firsthand with Momentum ITSMA, Alisha knows what it takes to build trust, reputation, and relationships with key accounts. This approach works.

From the start, Momentum recognized the challenges to develop and execute a program like this to our accounts. The interactive network mapping and hyper-personalized content is a highly effective account-based program for us.

Momentum Pulse

Growth insights, reports, and news for you

Recommended insights

Latest posts

We get a partner that we can trust. Because in key accounts, it's commercially sensitive, it's really very sensitive from a relationship point of view between Oracle and its most important customers.

Successfully relaunching People First was a vital part of MHR’s growth strategy. Momentum's approach allowed us to address multiple objectives – internal education, thought leadership, and sales enablement – in an integrated way, enabling us to achieve a huge amount in a short space of time.

I knew we had a hit on our hands when the CEO of a multi-billion-pound organisation started waving the document at Michael Dell during a Zoom call.

Customer trust is hard won, and easily lost. Having worked firsthand with Momentum ITSMA, Alisha knows what it takes to build trust, reputation, and relationships with key accounts. This approach works.

From the start, Momentum recognized the challenges to develop and execute a program like this to our accounts. The interactive network mapping and hyper-personalized content is a highly effective account-based program for us.

Momentum Pulse