Growth insights, reports, and news for you

Accenture’s Stephanie Winters McConnell, MD, Pursuit & Reputation Marketing Lead, unpacks the key to pursuit-based marketing success and how it fits with Account-Based Marketing.

People want to do business with people who are passionate. Even if it’s B2B, sharing a passion makes you more human. Here are ways marketers can drive growth during chaos...

Winners were announced on October 25 during our Awards Ceremony and the celebration for this year’s award winners will continue throughout the Marketing Vision conference.

Change is good for ABMers – especially agile ones. While recent economic changes aren’t necessarily positive, they are a reality every organization is facing. Here are some considerations for your team as you address this new reality.

Stephanie Winters McConnell, Managing Director, Marketing + Communications - Global Sales and Strategic Accounts, explains Accenture’s venture into pursuit-based marketing.

In this podcast, the Mentor for Women In Tech discusses the importance of role models, how women can increase their sense of belonging in a male-dominated industry and what businesses must do to better embrace female talent.

Claire Darling, CMO at Skybox Security says her company’s marketing and business strategy is 100% account based, however it is not the typical one-to-one ABM approach...

In this article we will look at why there’s always opportunity for tech challengers and how they can thrive alongside the giants.

Whatever your program’s evolutionary path, finding the best way to scale into more accounts is a critical milestone in establishing your account based go-to-market strategy.

So many organizations confuse a personalized email with ABM that the true intent of Account-Based Marketing strategies have gotten lost.

Buyer persona intelligence can equip you and sales with more objective and authoritative insights. Here are five things you should know about your enterprise buyer.

Eight key axioms of account-based growth that are applicable in today’s business environment and lay the groundwork for what you need to know to create sustained growth in the future.

Kyndryl’s Clara Belalcazar, CMO, Americas, reveals why Account-Based Marketing is key to helping this billion-dollar company fulfil ambitious growth plans.

Myron Hrycyk of the Cabinet Office tells us what it’s like bridging the gap between public and private sector, and the unique challenges both sides face.

Kyndryl’s Chief Marketing Officer for the Americas describes the challenge of assembling a new team, pivoting to an account-based growth strategy, and fine-tuning their cultural values.

Find out more about how we used data from the spring 2022 wave of our Customer Buying Index (CBX) research to provide pointers to successfully navigating an economic downturn.

Have you considered these three critical questions before committing to account-based growth as a business strategy?

FM Global’s Head of Marketing, Angie Henderson Moncada shares the moment that shaped her attitude towards bias and authenticity.

In this episode of Breaking the bias, Head of Marketing at FM Global shares her thoughts on how finance is finally breaking the mould, and why our superpower is also our kryptonite.

Key Account Management could see your growth double – but watch out for these four lesser-known pitfalls.

Diana Woodburn, Chairman of the Association for Key Account Management, shares her insights about Key Account Management (AKAM) which she has learnt from over 20 years in the field.

B2B marketing leaders will be recognized on October 25 for standout performance across marketing programs at this year's Marketing Vision conference on October 24-26.

Toni Allen, of the Institution of Engineering and Technology talks glass ceilings, skills gaps, and why organizations must make a long-term plan for diversity and inclusion.

Toni Allen of the Institution of Engineering and Technology (IET) describes what it means to be an ally, how the IET is nurturing the next generation of talent, and what employers can do to build an inclusive future.