Growth insights, reports, and news for you
Latest posts
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Executive marketing: Who influences the influencers?
Executive marketing is on the rise but what advantages does it bring and why are marketers starting to prioritize it? Samara Donald, Head of Global Executive Marketing at AWS, explains why...
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What do vertical marketplaces mean for B2B vendor go-to-market strategy?
In our recent eGuide, The Power of Verticals, we highlighted the growing importance of vertical specialization as a way to differentiate and protect margins.
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Four reasons why your ABM program needs competitive intelligence
From account planning to sales enablement and everything in between, CI adds a layer of deep insight that will translate into a more robust go to market and bigger wins for your sales and marketing teams.
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The dos and don’ts of a successful Marketing Excellence Award submission
We reviewed our judges’ comments from past years and came up with a list of 10 things that will help your submission, as well as another 10 that might harm it.
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S&P Global: When ABM becomes ABE
How do you establish ABE as a known discipline within an organization that has no prior experience? Hear from S&P's Amie Stankiste.
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How to remain aligned to a rapidly changing financial services environment
The pressure for financial services to deliver has never been greater. But how can tech vendors help make this happen? How can they strengthen resilience while accelerating transformation?
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Momentum ITSMA research themes 2021: Leading marketing in an era of uncertainty
To support B2B marketers as they recommit to driving growth, strategically, we have released our research themes for 2021.
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Equipping IT to lead in the digitally focussed new normal
CIOs are now being seen as more influential than ever before with 66% reporting that the CIO-CEO relationship had increased in strength and that 70 percent of CIOs were now assuming leadership of high-impact initiatives...
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The enterprise buying team: Who’s on it and how to communicate with them
If there is one finding from the latest wave of our CBX™ that has resonated more than any other, it's this: the average size of a buying team for a $3m+ technology investment is 14 people. Find out who is buying and how to communicate with them.
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Qlik: Co-creating with customers
Head of Global Account-Based Marketing at Qlik, Nancy Carlyle, tells us why co-creating marketing with customers is the future for ABM.
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The 80/20 Rule of a Global ABM Program
Hear from global ABM leaders in different parts of the world as they explore what’s different and what’s the same for ABM in their companies.
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T-systems: Unlocking revenue growth
Why is the role of the CMO so crucial for businesses looking to grow? Katharyn White, Senior Vice President and CMO of T-Systems sheds light on the question.
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The ABM Leadership Alliance and Momentum ITSMA release 2020 ABM Research Study
Momentum ITSMA and the ABM Leadership Alliance have partnered for the fourth annual ABM benchmark study, "Rethinking ABM for the Next Opportunity," with key findings recently announced.
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Is your team ready to implement an ABM strategy?
The Fundamentals of ABM course helps B2B marketers understand when and how to use ABM, select the right accounts, and practice the seven steps involved in building an ABM plan.
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We’ve put brand building on the back burner
Momentum ITSMA's Vincent Rousselet answers the question of how to refocus on brand-building after your attention has been averted for a while.
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Marketing to CMOs: The Unique Challenges of Adobe’s Executive Engagement and ABM Programs
A recent conversation with Adobe sheds light on how their Executive Engagement and Account-Based Marketing programs complement each other.
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A wake up call for sales and marketing
Momentum ITSMA's Alisha Lyndon sat down with Antonia Wade, CMO at Capita, to discuss the latest findings from 2020’s third wave of The Momentum ITSMA CBX and find out why this marketing leader thinks it’s a wake up call.
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The five subjects keeping execs awake at night
As we head towards a new year and start to plan our thought leadership programs for 2021, we have been taking a temperature check of the subjects most under discussion by C-level executives.
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Atos: Ten years in ABM
In this episode of the ABM Podcast, find out what’s changed as ABM has evolved, from Head of Global Account & Deal Based Marketing for FSI at Atos.
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Rethinking ABM for the Next Opportunity
Rethinking ABM for the Next Opportunity, the fourth annual ABM benchmark study from Momentum ITSMA and the ABM Leadership Alliance, highlights ABM’s ongoing success during a time of unprecedented challenge and change.
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C-Suite Marketing at FireEye: Supporting Sales for Executive Conversation
Marlowe Fenne, senior ABM leader at FireEye, has thought a lot about the intersection between Account-Based Marketing and Executive Engagement.
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ABM for 2021 | Engaging the C-suite
Engaging the C-suite has always been one of the main objectives of Account-Based Marketing programs, but the events of 2020 have made building board-level relationships even more vital than ever.
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It’s Not Over: First Thoughts from Marketing Vision 2020, and More to Come
Marketing Vision 2020 – a new virtual experience. We are adapting to a world where a global pandemic prevents us from gathering in person.
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Marketing Excellence Award Winners 2020
The 2020 Marketing Excellence Award Winners were announced on October 14 during a virtual presentation where teams around the world joined in.