Why aren’t more women calling the shots in tech?
In this episode, we discuss how to champion underrepresented groups in tech and improve your negotiation skills while remaining authentic.
“We are conditioned from a very early age to behave a certain way,” says Delfina Grossi. Google’s Cross Deal Manager and co-founder of Women@Tech believes we all have a responsibility to break gender biases for the future generation. In this episode, we discus how to champion underrepresented groups in tech and improve your negotiation skills while remaining authentic.
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Ascendion: Harnessing marketing’s superpower to fuel client-centric growth
In this episode of the Account-Based Marketing podcast, Reshma Rahi, Associate VP, GTM Strategy and Sales Transformation, reveals how a laser focus on client needs has transformed Ascendion’s ABM strategies into a growth powerhouse.
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AWS: Building the client-obsessed teams of tomorrow
Ralph Hengstenberg, Director of Industry Marketing, shares AWS's blueprint for fusing creativity, diversity, and innovation to shape the next generation of client-centric marketing leaders.
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ABM as the catalyst for client-centricity
In this bonus podcast episode, we explore the evolution of ABM, drawing on insights from Momentum ITSMA’s Global Account-Based Marketing Benchmark study to uncover the strategies redefining the future of client-centric marketing.