Growth insights, reports, and news for you

State Street's Katherine Lucas shares her advice for gaining and maintaining first mover advantage based on her experience of launching AlphaTM, building the global messaging and leading the go-to-market strategy.

In this ABM podcast, Katherine Lucas, Head of Platform Marketing at State Street, shared her journey of creating State Street AlphaSM, the game-changing proposition that created a new industry standard.

It is not enough to develop good products and competitive pricing. Companies need to deeply understand their clients and what they need... Hear from renowned author and competitive intelligence expert Leonard Fuld.

Customer trust is critical to the growth of key accounts but just as industries have changed faster than ever before since the pandemic began, so has the path for earning trust with key customers.

As a result of the disruption caused by the pandemic, we discovered that buyers want help more than ever and are turning to solutions providers for that help...

The findings from Momentum ITSMA's latest CBX® revealed the anxieties plaguing C-suite leaders following a year of reactive technology purchases and organizational pivots...

Dell Technology's Steve Goddard talks of the evolution of ABM at Dell and the importance of focusing on business outcomes rather than products and solutions.

A conversation with marketing leaders highlights important lessons for us all as we look to the next phase of c-suite marketing.

Let’s face it, trophies rule. And even though the more 'experienced' B2B marketers among us are not from the 'everyone gets a trophy' generation, everyone LIKES a trophy.

Understanding the distinction between a buyer profile and a buyer persona is a good start and will provide a competitive advantage.

Mark Kurtz who leads partnerships between Microsoft and Adobe talks about how to build a partner program, some of the challenges involved along the way, and shared some key tips to get the best out of your partner ecosystem.

Six ways that data-savvy B2B marketers can use data to tie marketing activity to business results and influence business strategy.

Executive marketing is on the rise but what advantages does it bring and why are marketers starting to prioritize it? Samara Donald, Head of Global Executive Marketing at AWS, explains why...

In our recent eGuide, The Power of Verticals, we highlighted the growing importance of vertical specialization as a way to differentiate and protect margins. 

From account planning to sales enablement and everything in between, CI adds a layer of deep insight that will translate into a more robust go to market and bigger wins for your sales and marketing teams.

We reviewed our judges’ comments from past years and came up with a list of 10 things that will help your submission, as well as another 10 that might harm it.

How do you establish ABE as a known discipline within an organization that has no prior experience? Hear from S&P's Amie Stankiste.

The pressure for financial services to deliver has never been greater. But how can tech vendors help make this happen? How can they strengthen resilience while accelerating transformation?

To support B2B marketers as they recommit to driving growth, strategically, we have released our research themes for 2021.

CIOs are now being seen as more influential than ever before with 66% reporting that the CIO-CEO relationship had increased in strength and that 70 percent of CIOs were now assuming leadership of high-impact initiatives...

If there is one finding from the latest wave of our CBX™ that has resonated more than any other, it's this: the average size of a buying team for a $3m+ technology investment is 14 people. Find out who is buying and how to communicate with them.

Head of Global Account-Based Marketing at Qlik, Nancy Carlyle, tells us why co-creating marketing with customers is the future for ABM.

Why is the role of the CMO so crucial for businesses looking to grow? Katharyn White, Senior Vice President and CMO of T-Systems sheds light on the question.

Momentum ITSMA and the ABM Leadership Alliance have partnered for the fourth annual ABM benchmark study, "Rethinking ABM for the Next Opportunity," with key findings recently announced.