Executive marketing: Who influences the influencers?
Executive marketing is on the rise but what advantages does it bring and why are marketers starting to prioritize it? Samara Donald, Head of Global Executive Marketing at AWS, explains why...
Executive Marketing is on the rise but what advantages does it bring and why are marketeers starting to prioritize it? Samara Donald, Head of Global Executive Marketing at AWS, explains why in this edition of the Account-Based Marketing podcast. She provides some key insights into the process she goes through – as well as some great tips on how best to go about it.
More in
-
Persistent Systems: Redefining growth with a client-first mindset
Chief Marketing Officer, Gurvinder Sahni reveals how a high "say-do" ratio, tech-driven innovation, and deep customer proximity have fueled 17 consecutive quarters of market-beating growth.
-
How to interrogate a salesperson (cheat sheet)
I was recently asked this question: "I'm sitting down next week with a salesperson who's given me 30 minutes of their time. How do I make the most of this time? What questions should I be asking to tap into their account knowledge? What can I share in advance so they know what I'm after?"
-
The client-centric playbook
In this episode of The Client-Centric CMO, Hewlett Packard Enterprises' Chief Marketing Officer, Jim Jackson, shares how 25 years of experience have shaped his customer-first approach to driving marketing transformation and growth.