Executive marketing: Who influences the influencers?
Executive marketing is on the rise but what advantages does it bring and why are marketers starting to prioritize it? Samara Donald, Head of Global Executive Marketing at AWS, explains why...
Executive Marketing is on the rise but what advantages does it bring and why are marketeers starting to prioritize it? Samara Donald, Head of Global Executive Marketing at AWS, explains why in this edition of the Account-Based Marketing podcast. She provides some key insights into the process she goes through – as well as some great tips on how best to go about it.
More in
-
Riverbed: Bridging the global-regional marketing divide
In a world of global expansion and local nuance, how do you strike the perfect balance in your Account-Based Marketing (ABM) strategies?
-
Building strategic partnerships with CxOs
In our latest episode, we learn the secrets to earning the trust of the C-suite and building value-driven relationships that transcend the typical vendor-client dynamic.
-
Six steps to the executive table
As the CMO at Workhuman, Richard Maclachlan has navigated the journey of securing a coveted seat at the executive table. I found out how in our recent episode of The Account-Based Marketing podcast.