Growth insights, reports, and news for you

In this episode of The Client-Centric CMO, Brian Jochum shares how Virtusa has transformed its marketing by leveraging customer insights, strategic focus, and innovative technologies to prioritize client needs.

How do you evolve from product-push to client-first success? Lauren Sallata cuts through the rhetoric of client-centricity, revealing what it really takes to build powerful, profitable client relationships in today's complex B2B landscape.

In this episode of The Client-Centric CMO, we explore how marketing leaders can redefine their role in driving strategic business growth, transforming marketing from a cost center to a value creator in today's dynamic B2B landscape.

In the first episode of our new Spotlight Series, Tony Coppola, Executive Director of Content Services, shares his insights on the evolving role of B2B content in shaping a truly client-centric marketing strategy.

Ralph Hengstenberg, Director of Industry Marketing, shares AWS's blueprint for fusing creativity, diversity, and innovation to shape the next generation of client-centric marketing leaders. 

Seventeen consecutive quarters of growth is no small feat in today’s competitive tech landscape. How has Persistent Systems managed to stay ahead – outperforming the market, expanding its reach, and leading the way in innovation and client-centricity?

Jim Jackson, former CMO of Hewlett Packard Enterprise, shares how bold, data-driven marketing revolutionized the company's digital transformation, fueling client-centric growth.

Discover how Jill Hambley revolutionized FM’s marketing strategy, integrating ABM, brand differentiation, and insights to drive strategic growth.

Chief Marketing Officer, Gurvinder Sahni reveals how a high "say-do" ratio, tech-driven innovation, and deep customer proximity have fueled 17 consecutive quarters of market-beating growth.

In this episode of The Client-Centric CMO, Hewlett Packard Enterprises' Chief Marketing Officer, Jim Jackson, shares how 25 years of experience have shaped his customer-first approach to driving marketing transformation and growth.

Momentum ITSMA proudly announces the winners of its 27th Global Marketing Excellence Awards and will honor their outstanding achievements at Rethink ABM – New York on October 23. 

Many providers cling to outdated perceptions of what the C-suite wants, missing the mark in their attempts to connect. Craig Walker, former Global CIO at Shell, shares what it takes to win the trust of top decision-makers.

This viewpoint explores the critical role of sales enablement in the evolving landscape of hybrid selling.

Momentum ITSMA, a leading growth consultancy and pioneer of Account-Based Marketing (ABM), today announced the finalists for its Global B2B Marketing Excellence Awards. Winners will be announced in October.

Momentum ITSMA announces appointment of Chief Consulting Officer Meta Karagianni, following on from a standout year of double-digit growth from its own strategic clients. 

As the CMO at Workhuman, Richard Maclachlan has navigated the journey of securing a coveted seat at the executive table. I found out how in our recent episode of The Account-Based Marketing podcast. 

Although we’ve made great strides in bridging the gap between sales and marketing, the need for unification has intensified in the last few years.

At Rethink ABM – London, renowned performance psychologist Jamil Qureshi delivered an engaging keynote on the psychology of success. 

There's almost certainly a long list of pitfalls and missteps, especially when it comes to marketing to your major accounts. The principles are easy to grasp but much harder to put into practice.

In this episode we explore the strategies that established marketing as a key driver of growth to secure a seat at the executive table.

When a brand is rooted in history, how can you stay relevant and drive innovation without losing client trust and loyalty?

Balancing the legacy of a 240-year-old brand with the demands of innovation is a delicate art.

Despite the unquestionable importance of partner-driven go-to-market strategies and ABM initiatives, they’ve traditionally operated in separate organizational silos. However, a transformative shift is in progress, fueled by client demands for heightened synergy among their suppliers.

B2B marketing faces a crossroads as roles are splitting across departments. CMOs must become customer-centric leaders to ensure relevance, focusing on understanding client needs and spearheading growth.