Growth insights, reports, and news for you
Latest posts
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Want to break the bias? Play the long game
Toni Allen, of the Institution of Engineering and Technology talks glass ceilings, skills gaps, and why organizations must make a long-term plan for diversity and inclusion.
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How to be an ally
Toni Allen of the Institution of Engineering and Technology (IET) describes what it means to be an ally, how the IET is nurturing the next generation of talent, and what employers can do to build an inclusive future.
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Momentum ITSMA named a best company to work for
Momentum ITSMA is thrilled to be recognised yet again as a Best Company to Work For in 2022 and receive a 2 Star accreditation for "Outstanding" levels of workplace engagement.
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Top tips for business growth
Salesforce Growth Evangelist and ex-Gartner Research Fellow Tiffani Bova shares her top growth tactics and explains why existing customers deserve more.
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Salesforce: Best practices for driving revenue growth
Tiffani Bova, author and global growth and innovation evangelist at Salesforce, joined us for an episode of the ABM podcast and shared her thoughts on why all marketers should sit in on sales conversations if they want to show they truly care about the customer.
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Taking action against bias | Forbes
Momentum ITSMA held a one-off workshop to discover how leaders are tackling bias today and promote real stories of female leadership and workplace empowerment. Here are four practical tips from the discussion.
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Making D&I more human
You may think diversity and inclusion is a matter of employing the same number of women and men or promoting an 'authentic' culture that allows you to bring 'whole selves' to work. But it’s so much more than that.
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Legislation leads culture
Microsoft's Christina Leimoni is blazing a trail as one of the few openly gay, female execs in the technology industry – not to mention in Greece, her home country.
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Inside IBM’s global Account-Based Marketing program
Phil Crompton VP of Industry Marketing, Worldwide at IBM, explains how ABM at IBM went from a small-scale pilot to a global program with over 250 clients.
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Channels are going vertical, vendors need to get aligned
In our recent eGuide, The Power of Verticals, we highlighted the growing importance of vertical specialisation as a way to differentiate and protect margins. The IT channel is at the forefront of this trend. Over half of MSPs now specialise their services for specific industries, with healthcare, finance and legal being the most popular.(1) In this article we look at what is driving this shift and why it’s essential that vendors get aligned.
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Taking an old-school approach to new ABM training
Guy Phillips joined Momentum ITSMA in April 2022 to head up the Learning and Development service. Before he came on board, he jotted down some notes about why he took the role...
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IBM: Building Account-Based Marketing muscle
Phil Crompton, a 40-year IBM veteran, shares the two-year transformational journey he's led to build out their program office, develop talent with career pathways, and embed a program across the globe.
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Marketing Leadership Forum: 21 “Aha!” moments from B2B marketers
In just two short days, we heard from nearly 20 speakers who gave their takes on the hottest topics in growth strategies today.
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12 takeaways from the Momentum ITSMA Marketing Leadership Forum
When a group of B2B marketing leaders from some of the world’s most influential companies gathered in Napa, CA, we explored some of the most important topics to marketers today.
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D&I starts with culture
Irina Velkova, Associate Director, Grant Thornton, discusses why education and culture paves the way for diversity; and the importance of staying grounded as a leader.
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Four lessons from a lifelong marketer
Brian Macreadie has lived through everything from successful mergers and rebrands to not-so-successful campaigns. Here are his top lessons learned from nearly 30 years in the industry.
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Addleshaw Goddard: How to build a distinctive brand
Trends aren’t an indicator of what you should be doing, but what you shouldn’t be doing – if you want to make an impact, that is.
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Momentum ITSMA invest in learning and development
Momentum ITSMA has enhanced its learning and development programs with two new hires and an increased focus on training programs.
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How to lead change
Engelina Jaspers, founder of a training business dedicated to helping marketers be more agile, shares her advice for leading change and getting the majority on side.
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Building resilience from difference
Accenture's Suzanne Randall shares her ancestors' fight to stay true to their identity against all odds, and how this shaped her life and work
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Q&A: How to get more from competitive intelligence
Andy Reid, Head of International Product Marketing & Competitive Intelligence at Epicor, reveals how to maximize growth with market insights
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The case for top account ABM: Lessons from Red Hat, HCL Technologies, and SAP
Collaborating closely with top accounts is more important than ever. They are often our primary partners giving us deep insight into changing market trends.
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Epicor: Gaining a growth edge with competitive intelligence
Competitive Intelligence expert Andy Reid describes how his team has helped Epicor achieve a competitive edge using deep market insight.
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Marketing trends 2022: What's hot and what's not
Momentum ITSMA experts explore the marketing studies and trends that have caught their eye – for better or worse – in Q1 of 2022.