Growth insights, reports, and news for you

B2B marketing faces a crossroads as roles are splitting across departments. CMOs must become customer-centric leaders to ensure relevance, focusing on understanding client needs and spearheading growth.

Childhood lessons of inclusion often fade as we grow. However, Katelyn Sullivan, State Street's VP of Marketing, stresses its importance in adulthood. In this Breaking The Bias Podcast, she discusses the challenges and mentors that fueled her passion for diversity.

Generative AI may be much closer than we as marketing professionals like to think - automating marketing processes and even taking on 'creative' tasks that we perhaps think only well-paid humans can do. Is this creative destruction – or just destruction? 

Successful ABM comes when client-centricity takes center stage. In our latest ABM podcast, Arlyn Knox, Chief Marketing Officer at Redwood Logistics, talks about the power of putting customers at the forefront and how nurturing deep relationships can turn prospects into clients.

Winning over a cautious buyer isn’t about what solutions you have. It’s about how well you understand your client’s environment and how you use that intelligence to engineer a deal too good to pass up. This guide reveals the four capabilities that will boost your chances of success.

With repeatable B2B thought leadership programs, you no longer need to fight competitors for share of voice.

Today’s business landscape is highly competitive. So, effective marketing requires so much more than just broad messaging and one-way communication.

In this podcast Hillary Carpio, Senior Director of ABM at Snowflake, discusses how combining agile methodologies with scalable ABM practices helps to successfully navigate the challenges of the enterprise market, creating meaningful connections and driving revenue growth.

Discover the 2023 Global State of ABM benchmark report from Momentum ITSMA and the ABM Leadership Alliance

The latest Client Buying Index research shows buyers are sceptical and treading carefully. What does that mean for marketers?

Not producing thought leadership simply isn’t an option. But the million-dollar question is: does yours compel your target audience to take action?

Key highlights from our annual Client Buying Index (CBX) research, and the implications of buyer behaviors and preferences for APAC.

One fascinating finding from the latest Momentum ITSMA Client Buying Index (CBX), that has stimulated a lot of attention, is the data around ESG (Environmental Social Governance) and DEI (Diversity Equity Inclusion).

Understand buyer behavior and preferences through key highlights from Momentum ITSMA's annual Client Buying Index Research.

In this Breaking the Bias Podcast, recorded live at the Marketing Leadership Forum in Napa Valley, we talk to Mona Charif, NTT DATA and Sharon Driscoll, IBM, to explore the complexities and the power of diversity.

Here at Momentum ITSMA, we’re on a mission to create long-term client advantage by blending human and artificial intelligence, particularly generative AI.

While one person’s definition of diversity may differ from another’s, we’re united in our collective responsibility for fostering equity and inclusion in the workplace – and beyond.

Thought leadership experts from PwC and international law firm Simmons & Simmons share their advice on getting the most from your content without increasing your budget or resources.

Insights into addressing the complexities of the proliferation of partner business models and the nature of partnering which has become increasingly multi-dimensional and challenging.

The first week of June marked an exciting occasion as our in-person ABM Forum returned to London after a three-year hiatus. With over 100 attendees and a packed agenda, the Forum brought together sales, marketing, and ABM program leaders from some of the top global organizations.

It was great to see you last week, as our London ABM Forum made a triumphant return after a three-year hiatus.

Over the last few years, the B2B tech industry has been buzzing with discussions about the shift from transactional partner channels to collaborative partner ecosystems. While the hype has often outpaced the reality, evidence suggests the concept is finally translating into tangible changes on the ground.

When marketing leaders and industry experts from across the world come together, there’s sure to be an abundance of insights, dynamic conversations, and inspiration for growth. And this year’s Marketing Leadership Forum was no exception.

In 2022 Google Cloud made a strategic decision about its Account-Based Marketing (ABM) program to focus on deepening relationships with existing customers; this initiative was positioned as a pilot ABM team.