Growth insights, reports, and news for you

Now in its sixth year, our global ABM benchmarking study looks at trends to see what’s working and what’s not. In conjunction with the ABM Leadership Alliance, this is the largest survey of its kind and, with more organizations investing in ABM than ever, we can really use this research to shape what’s coming next.

Julie Schwartz, Senior Vice President, Research at Momentum ITSMA, gets to know her new colleague, Phil Brown, Momentum ITSMA's Head of Go-To-Market (GTM) Consulting.

2023 Marketing Excellence Awards recognizes programs that demonstrate market insight, innovative marketing, and business impact with strategic B2B marketing.

In this podcast, Rob Levitt, Partner, and Chief Client Officer, Will Nicholls, share key insights from our global benchmarking study to help elevate your ABM in 2023.

Learn how targeted research has equipped CRB senior management with critical data and insight to help improve key account satisfaction and loyalty, strengthen relationships, increase advocacy, and accelerate growth.

In this episode of the Account-Based Marketing podcast, NetApp's Vice President for Enterprise Sales in the US reveals what makes a great salesperson, how to level up leaders, and the value of diverse teams and how to build them.

In this podcast, Alisha is joined by Jackie McKinley, Vice President for US Enterprise Sales at NetApp, to share how to build and empower effective sales teams.

Our experts offer their perspectives on five major areas where B2B growth leaders should focus their efforts.

Momentum ITSMA CEO Alisha Lyndon kicked off the second day of Marketing Vision 2022 with an overview of how companies can achieve sustained growth.

In this bonus episode of the ABM Podcast, we discussed the findings from our latest Customer Buying Index (CBX®). Check out some of the highlights now!

Even ABM leaders are just beginning to deliver cohesive, multichannel experiences across human and digital touchpoints. The good news is, here are six surefire ways to level up your ABM programs.

The 6th annual Momentum ITSMA & ABM Leadership Alliance benchmark study provides an essential review of how we’re doing with ABM in today’s context and identifies three areas in which the most successful programs stand apart from the rest.

In this episode of the ABM Podcast, our experts convene to unpack what's changing for executives and across enterprise buying cycles.

ABM isn't the answer to every marketing challenge, but it incorporates enough elements to keeps things constantly fresh for inquisitive individuals like Eric Martin.

In this episode, we discuss how to champion underrepresented groups in tech and improve your negotiation skills while remaining authentic.

The truth is, nobody really likes a sales pitch. But what is a B2B marketer supposed to do when their whole job description is to lead people to buy what their company offers?

In this podcast, Alisha is joined by Eric Martin, Account-Based Marketing Lead at AWS, to explore the core principles of ABM and differences in developing Account-Based Marketing for two technology giants.

Marketers need to understand not just how customers want to engage with content, but when. The trickiest part? It changes throughout the buying cycle...

Rob Leavitt and Adam Bennington deep dive into the new study and to learn the six key initiatives ABMers should emphasize in 2023 and beyond.

Forging a Clear Path for Growth, The Momentum ITSMA Customer Buying Index 2022, Wave 2 examines changes in enterprise buyer behavior during a time of economic uncertainty and marketplace disruption.

'Forging a Clear Path for Growth' outlines all of the findings survey and offers recommendations for solution providers and B2B marketers who seek to drive sustained growth.

Angie Vaux, Founder & CEO of the Women in Tech forum, shares her advice for those looking to break the glass ceiling and elevate their careers in the technology industry.

In this report, we draw on the latest findings of Momentum ITSMA's [CBX® Research Study] to examine how these shifts are impacting your most important accounts.

Now is the time to start an exciting new chapter. OneGTM’s acquisition by Momentum ITSMA gives clients and staff access to a host of new benefits.