Growth insights, reports, and news for you

Over 100 senior marketers came together at the event of the year to challenge the status quo, unlearn to outperform, and redefine the future of ABM.

There's almost certainly a long list of pitfalls and missteps, especially when it comes to marketing to your major accounts. The principles are easy to grasp but much harder to put into practice.

In this episode we explore the strategies that established marketing as a key driver of growth to secure a seat at the executive table.

The topic of ABM program scaling continues to be front and center for ABM Leaders in 2024. 

In this bonus episode, join Alisha and Momentum ITSMA consultants Robert Hollier and Adam Bennington as they explore recent tectonic shifts in marketing approaches and dissect the latest findings from the 2024 Client Buying Index (CBX), our long-running study of enterprise buying behaviors.

We invented ABM. Now, we’re reinventing client growth

Discover the strategic power of effective thought leadership with the Momentum ITSMA 2024 Thought Leadership Benchmark Report. 

B2B marketing is undergoing a massive transformation, and generative AI is at the forefront of that change.

With technology changing rapidly and markets in a state of flux, marketers have a lot to navigate, live up to, and prove.

Generative AI continues to dominate discussions in 2024. In the fast-paced world of enterprise buying, generative AI looks to be a game-changer.

In an era where technological advancements are reshaping the landscape of marketing, using generative AI in ABM is set to be a game-changer.

We partnered with the company to redefine its research approach, setting a new standard for client engagement and driving sustainable growth in a competitive market.

In the second of our three-part series, we explore how professional services firms can leverage and trust AI in key client programs.

Securing and retaining strategic accounts can be challenging, especially in complex industries like life sciences.

When a brand is rooted in history, how can you stay relevant and drive innovation without losing client trust and loyalty?

We partnered with the company to strengthen its market position, reinforce its reputation as an innovative and customer-centric organization, and set a new standard for industry excellence.

We designed and implemented a comprehensive marketing competencies development program, driving substantial growth in market presence and strengthening key client relationships.

Through a strategic ABM initiative, we helped the company achieved significant uplift in relationships, revenue, and reputation, along with substantial growth in key accounts.

In this episode, we explore what it will take to win in a world where AI is rewriting the charter for marketing.

In the ever-changing world of enterprise buying, alliance ecosystems are reshaping how businesses thrive and outperform others.

We helped the company enhance its market presence and client relationships, generating significant revenue opportunities and positioning it as a leader in strategic business transformation.

In an era where technological advancements are reshaping the landscape of marketing, using generative AI in ABM is set to be a game-changer.

In this showcase series, we’re celebrating our 2023 Marketing Excellence Awards finalists and winners. 

How are you thinking about generative AI for your top accounts? This question has been playing on repeat in the run up to our London ABM Forum in June.