Growth insights, reports, and news for you

In October, over 140 senior marketers joined us in New York City to explore the seismic shifts in enterprise buying behavior. 

In October, over 140 senior marketers joined us in New York City to explore the seismic shifts in enterprise buying behavior. 

Sarah DeFreitas, Momentum ITSMA’s Executive Director of Research, shares seven steps to driving strategic decisions based on client feedback.

Sarah DeFreitas, Momentum ITSMA’s Executive Director of Research, shares seven steps to driving strategic decisions based on client feedback.

In this episode of The Client-Centric CMO, Hewlett Packard Enterprises' Chief Marketing Officer, Jim Jackson, shares how 25 years of experience have shaped his customer-first approach to driving marketing transformation and growth.

In this episode of The Client-Centric CMO, Hewlett Packard Enterprises' Chief Marketing Officer, Jim Jackson, shares how 25 years of experience have shaped his customer-first approach to driving marketing transformation and growth.

We partnered with the firm to transform its role from a traditional IT provider to a strategic partner for a major global banking client and drive significant business growth.

A first look at Momentum ITSMA's 2024 Global Account-Based Marketing Benchmark report.

A first look at Momentum ITSMA's 2024 Global Account-Based Marketing Benchmark report.

Over the past 20 years, B2B marketing has shifted dramatically towards greater client-centricity.

In a world of global expansion and local nuance, how do you strike the perfect balance in your Account-Based Marketing (ABM) strategies? 

In a world of global expansion and local nuance, how do you strike the perfect balance in your Account-Based Marketing (ABM) strategies?

Over the past 20 years, B2B marketing has shifted dramatically towards greater client-centricity,

Momentum ITSMA proudly announces the winners of its 27th Global Marketing Excellence Awards and will honor their outstanding achievements at Rethink ABM – New York on October 23. 

Many providers cling to outdated perceptions of what the C-suite wants, missing the mark in their attempts to connect. Craig Walker, former Global CIO at Shell, shares what it takes to win the trust of top decision-makers.

Many providers cling to outdated perceptions of what the C-suite wants, missing the mark in their attempts to connect. Craig Walker, former Global CIO at Shell, shares what it takes to win the trust of top decision-makers.

We helped the company position itself as a digital transformation leader, driving substantial growth and transforming client engagement through targeted, high-impact strategies.

This viewpoint explores the critical role of sales enablement in the evolving landscape of hybrid selling.

Based on data from our new Global Account-Based Marketing Benchmark (ABX) research, I believe we're seeing the emergence of a phenomenon I'm calling the "generative AI marketing chasm”.

Based on data from our new Global Account-Based Marketing Benchmark (ABX) research, I believe we're seeing the emergence of a phenomenon I'm calling the "generative AI marketing chasm”.

This viewpoint explores the critical role of sales enablement in the evolving landscape of hybrid selling.

Momentum ITSMA, a leading growth consultancy and pioneer of Account-Based Marketing (ABM), today announced the finalists for its Global B2B Marketing Excellence Awards. Winners will be announced in October.

In our latest episode of the Account-Based Marketing podcast, we learn the secrets to earning the trust of the C-suite and building value-driven relationships that transcend the typical vendor-client dynamic.

In our latest episode, we learn the secrets to earning the trust of the C-suite and building value-driven relationships that transcend the typical vendor-client dynamic.