Ascendion: Harnessing marketing’s superpower to fuel client-centric growth
In this episode of the Account-Based Marketing podcast, Reshma Rahi, Associate VP, GTM Strategy and Sales Transformation, reveals how a laser focus on client needs has transformed Ascendion’s ABM strategies into a growth powerhouse.
Reshma Rahi has been instrumental in Ascendion’s remarkable growth over the past six years, helping propel the company to half a billion dollars in revenue. With a dynamic career that spans launching India’s first mobile phones and establishing her own online wedding gown brand, to leadership roles at global firms like Wipro and McAfee, Reshma brings a wealth of experience and an entrepreneurial spirit to Ascendion’s marketing and client-centric growth initiatives.
Reshma’s journey has been driven by a passion for innovation and simplifying complex ideas. She has successfully guided teams through global expansions and Ascendion’s transformation into an AI-led platform engineering powerhouse. In this episode, she shares her unique experiences and the lessons she’s learned from building a client-centric business model, driving integration between marketing and sales, and shaping an adaptable go-to-market strategy that builds long-term client relationships.
“We consider clients to be our strategic advisors. They are the center point of our growth strategy.”
Listen now to hear how:
- Ascendion’s AI-led platform engineering solutions are driving industry transformation and delivering high-impact, cost-effective results to global enterprises
- ABM is indispensable for strategic account development, and how its integration with sales and leadership creates a holistic, long-term growth strategy
- Breaking down silos between marketing, sales, and leadership ensures that ABM programs deliver measurable ROI and create lasting value for key accounts
- Reshma adapted her marketing expertise from product-led businesses to the complexities of a services organization, where personalized content and long-term relationships are critical for success
- Ascendion’s marketing and sales teams collaborate to develop a clear, client-centric narrative that resonates across all touchpoints and fuels continuous growth
This episode of the Account-Based Marketing podcast is packed with insights you won’t want to miss. Click below to hear the full conversation.
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