What sets ABM leaders apart from the rest?

What are the core differences between ABM leaders – those who see significantly higher return on investment (ROI) from ABM strategies compared to traditional marketing initiatives – and laggards – those who see the same or lesser results?

The Global Account-Based Marketing Benchmark shows that leaders who embed ABM as a core companywide strategy are having a greater impact, making their organizations more client-led and growth-oriented.

In contrast, laggards seem to champion ABM in a silo or, worse, rely on the prowess of a single ABM ‘rockstar.’ They are held back by restrictive organizational design and poor alignment across other business units. 

To unlock the full potential of ABM, you must develop a strategic focus on cross-functional alignment, sophisticated data utilization, and building a culture of continuous improvement. 

By doing so, you’ll not only refine your current initiatives but also position your organization for long-term success in a more complex and demanding marketplace. The opportunity to lead and innovate in ABM has never been greater, and with the right approach, the future holds great promise.

Want to dive deeper into the Global Account-Based Marketing Benchmark data? Contact us to book a bespoke insight session with one of our expert consultants.