Growth insights, reports, and news for you

B2B marketing is undergoing a massive transformation, and generative AI is at the forefront of that change.

With technology changing rapidly and markets in a state of flux, marketers have a lot to navigate, live up to, and prove.

Microsoft faced a critical juncture with a $54m pipeline shortfall. The imperative was to act swiftly to prioritize accounts, empower teams, and strategically engage for substantial revenue generation. 

Generative AI continues to dominate discussions in 2024. In the fast-paced world of enterprise buying, generative AI looks to be a game-changer.

In an era where technological advancements are reshaping the landscape of marketing, using generative AI in ABM is set to be a game-changer.

We work with Unisys to take insight from clients and turn it into action, to help drive loyalty and growth across their key clients. 

We helped leading provider of multi-cloud software services VMware shift from covering 100,000 of accounts to build a cross-functional approach focusing in on 2,000 accounts to drive strategic revenue growth.

In the second of our three-part series, we explore how professional services firms can leverage and trust AI in key client programs.

Securing and retaining strategic accounts can be challenging, especially in complex industries like life sciences.

When a brand is rooted in history, how can you stay relevant and drive innovation without losing client trust and loyalty?

We collaborate with VMware to empower sales teams, engage CIOs, and position VMware as a trusted resource. 

Vodafone wanted to reposition themselves from a tactical mobile provider to strategic communications partner in the enterprise market. 

We've helped IBM enhancing its top account program capabilities, extending it from the global team to the field.

Salesforce had a long-standing ABM program for it’s top accounts and whilst showing success across different regions, the program lacked the consistency and impact required for global expansion.​ 

Oracle appointed us as its prime partner to help establish key account growth plans and build out its ABM practice, leveraging expertise across hundreds of accounts. 

Arvato Financial Solutions, a global provider of payment and credit management solutions, sought to launch a formal key account program following an organizational restructure. 

Colt aims to enhance its enterprise value and EBITDA performance through client acquisition and growth.

Atos wants to gain insights on its strengths and vulnerabilities, via an annual assessment of brand position and competitiveness. 

Fujitsu, a leading IT services provider was seeking to transform marketing capabilities worldwide, aiming to expand into new geographies. 

AWS was looking to develop its approach to engage executive audiences and unify the experience for existing and new executive relationships globally. 

In this episode, we explore what it will take to win in a world where AI is rewriting the charter for marketing.

In the ever-changing world of enterprise buying, alliance ecosystems are reshaping how businesses thrive and outperform others.

AWS aimed to enhance client penetration in greenfield enterprise accounts through a multi-geo program, successfully penetrating 20.5% of accounts within six months.

Dell sought a targeted key account program to facilitate sales engagement, enhance relationships, and establish trust. We designed a program to challenge existing perceptions of public cloud.