Growth insights, reports, and news for you

To support B2B marketers as they recommit to driving growth, strategically, we have released our research themes for 2021.

CIOs are now being seen as more influential than ever before with 66% reporting that the CIO-CEO relationship had increased in strength and that 70 percent of CIOs were now assuming leadership of high-impact initiatives...

If there is one finding from the latest wave of our CBX™ that has resonated more than any other, it's this: the average size of a buying team for a $3m+ technology investment is 14 people. Find out who is buying and how to communicate with them.

Head of Global Account-Based Marketing at Qlik, Nancy Carlyle, tells us why co-creating marketing with customers is the future for ABM.

Why is the role of the CMO so crucial for businesses looking to grow? Katharyn White, Senior Vice President and CMO of T-Systems sheds light on the question.

Momentum ITSMA and the ABM Leadership Alliance have partnered for the fourth annual ABM benchmark study, "Rethinking ABM for the Next Opportunity," with key findings recently announced.

The Fundamentals of ABM course helps B2B marketers understand when and how to use ABM, select the right accounts, and practice the seven steps involved in building an ABM plan.

Momentum ITSMA's Vincent Rousselet answers the question of how to refocus on brand-building after your attention has been averted for a while.

A recent conversation with Adobe sheds light on how their Executive Engagement and Account-Based Marketing programs complement each other.

Momentum ITSMA's Alisha Lyndon sat down with Antonia Wade, CMO at Capita, to discuss the latest findings from 2020’s third wave of The Momentum ITSMA CBX and find out why this marketing leader thinks it’s a wake up call.

As we head towards a new year and start to plan our thought leadership programs for 2021, we have been taking a temperature check of the subjects most under discussion by C-level executives.

In this episode of the ABM Podcast, find out what’s changed as ABM has evolved, from Head of Global Account & Deal Based Marketing for FSI at Atos.

Rethinking ABM for the Next Opportunity, the fourth annual ABM benchmark study from Momentum ITSMA and the ABM Leadership Alliance, highlights ABM’s ongoing success during a time of unprecedented challenge and change.

Marlowe Fenne, senior ABM leader at FireEye, has thought a lot about the intersection between Account-Based Marketing and Executive Engagement.

Engaging the C-suite has always been one of the main objectives of Account-Based Marketing programs, but the events of 2020 have made building board-level relationships even more vital than ever.

Marketing Vision 2020 – a new virtual experience. We are adapting to a world where a global pandemic prevents us from gathering in person.

The 2020 Marketing Excellence Award Winners were announced on October 14 during a virtual presentation where teams around the world joined in.

A recent discussion with Jennifer Jackson, VP at Teradata, shed light on how they are leveraging the relationships built through ABM to be relevant to their customers’ C-suites.

Hear how Pradeep moved a two-day Services Executive Board meeting online. You’ll also learn how Microsoft orchestrates executive conversations...

Judging from the way Vodafone worked to identify the needs of their customers, the approach is not just happy talk, it’s strategic marketing.

Tony Miller former Marketing VP at Disney and Marketing Director at WW joins us on the ABM Podcast as a part of the Momentum ITSMA CBX series.

Brian Hayes, former Global Head of Transformation at HSBC and now Financial Service Industry Lead, joins us on the ABM Podcast as a part of the Momentum ITSMA CBX series.

For this ABM Podcast episode, we bring you three sales leaders for their first-hand experiences in leading key accounts and the shifting enterprise buying cycles...

Where to start in setting up a global ABM function and establishing a group-wide centre of excellence...