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Leadership and ABM – in partnership with Salesforce

Date
March 4, 2025 at 9:00 am GMT
Location

Ohana Room, Salesforce Tower, London, EC2N 4AY  

Join Account-Based Marketing pioneers Momentum ITSMA and technology leader Salesforce for a dynamic half-day forum focused on transforming your ABM strategies for 2025.

Leadership and ABM – in partnership with Salesforce

Date: 4th March 
Location: Ohana Room, Salesforce Tower, London, EC2N 4AY 

Join Account-Based Marketing pioneers Momentum ITSMA and technology leader Salesforce for a dynamic half-day forum focused on transforming your ABM strategies for 2025. 

This is a must-attend event for marketing leaders – and Salesforce customers – eager to maximize their ABM impact. 

What to expect

Learn what sets leaders apart from laggards as we explore data from Momentum ITSMA’s Global Account-Based Marketing Benchmark report, revealing:

  • 81% of marketers report higher ROI from ABM compared to other marketing initiatives.
  • 49% of top-performers say it grows business with existing clients.
  • 62% of tech-savvy organizations are “extremely account-centric”.

Discover the latest tools and technologies as Joanna Moss, Marketing Director, Top Accounts and ABM at Salesforce, shares the innovations that are reshaping ABM success.

See a live generative AI-for-ABM demonstration led by Momentum ITSMA. With 50% of marketers now leveraging AI for account insights, experience firsthand how it can deepen engagement and drive results.

Plus, network with peers, exchange best practices, and uncover fresh strategies to 
optimize your success in 2025. 

Please email luisa.jones@momentumitsma.com to register your interest.

 

Agenda

Arrive, register, and enjoy coffee and networking with fellow attendees. 

Meta Karagianni, Chief Consulting Officer at Momentum ITSMA, kicks off the afternoon with key insights from our global survey of over 300 B2B marketers. Find out what sets ABM leaders apart from laggards, then break into small groups to dive deeper into the findings and explore practical steps for prioritizing winning ABM strategies.

Join Joanna Moss, Marketing Director, Top Accounts and ABM at Salesforce to explore Salesforce’s latest cutting-edge technology innovations. 

Experience a live demonstration, led by Momentum ITSMA. Discover how generative AI can streamline your ABM processes, deepen engagement, and drive results.

Connect with fellow attendees in a dynamic networking session. Engage with peers, exchange insights, and build valuable relationships over informal a light lunch.

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