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Lead and accelerate growth with ABM – in partnership with Salesforce

Join Account-Based Marketing pioneers Momentum ITSMA and technology leader Salesforce for a dynamic half-day forum focused on transforming your ABM strategies for 2025.

Lead and accelerate growth with ABM – in partnership with Salesforce

Date: Tuesday, 4 March 2025, 9am-1pm
Location: Ohana Room, Salesforce Tower, London, EC2N 4AY 

Join Momentum ITSMA, pioneers in Account-Based Marketing and client-led growth strategies, and global technology leaders Salesforce for a dynamic half-day forum delving into the power of client-centric go-to-market strategies. 

Get data-driven insights and advice on how to drive sustainable growth, deepen relationships, and deliver greater commercial impact by putting clients at the center of your world.

With CEOs and boards demanding profitable, scalable growth – and account and buyer expectations on the rise – the stakes for marketing leaders are higher than ever. 

Progressive organizations are refining their strategies and embedding client- and account-led practices across their marketing efforts, delivering strong impact: 64% of organizations that are “extremely account-centric” see significantly higher ROI from ABM. 

What to expect:

  • Gain access to industry-leading ABM insights as we delve into the latest findings from Momentum ITSMA’s Global Account-Based Marketing Benchmark report.
  • Learn winning strategies with Joanna Moss, Marketing Director, Top Accounts and ABM, as she shares the approaches powering Salesforce’s ABM success.
  • Discover generative AI in action and best practices to scale ABM, including how generative AI supercharges the 7-step ABM process.
  • Understand the critical components for accelerating your client-led transformation and ways to benchmark your readiness and progress for fueling client-led growth.

Plus, network with your peers to exchange best practices and actionable insights to drive client-led growth in 2025.

Register your interest.

 

Agenda

Arrive, register, and enjoy coffee and networking with fellow attendees. 

Discover what sets leading organizations apart with key insights from Momentum ITSMA’s Global Account-Based Marketing Benchmark.

Joanna Moss, Marketing Director, Top Accounts and ABM, reveals the winning ABM strategies at Salesforce.

Discover actionable insights to scale ABM and how generative AI supercharges the 7-step ABM process with practical, structured use cases.

Understand the critical components of driving client-led growth, uncover the holistic capabilities, and discuss how you can benchmark your readiness and progress.

Connect with your peers to exchange ideas and actionable insights to drive client-led growth in 2025.

Related insights

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  • Statestreet grey

    We were able to partner with Momentum to quickly show the value of Account-Based Marketing, to pilot that quickly, and had a big contribution to a major business win.

    Iulia Balan

    Managing Director, Head of Product and Account-Based Marketing, State Street 

  • Thank you so much for all your guidance and support in the last few months, all the sessions and feedback have really helped me better understand and plan for ABM.

  • Accenture grey

    Put simply, Lyndon’s team and process drive incredible impact. Thanks to the support of Alisha’s team, our account team was able to harmonize the siloed activities and messages and structure this in a five-pillar strategy that everyone in the account team was able to articulate well at an international bank in the Netherlands, leading to the biggest deal in the history of our company.

    Eric Visser

    Head of Ecosystem Sourcing Services, Accenture 

  • Salesforce grey

    The strategies have served as a playbook for me over the years with my top accounts, delivering impressive results. To any B2B organization that is looking to win or grow strategic accounts, I recommend partnering with Alisha’s team.

    Danny Nail

    Global Centre of Excellence Lead, Salesforce 

  • MHR grey

    Successfully relaunching People First was a vital part of MHR’s growth strategy. The results so far have been very positive. Momentum has allowed us to address multiple objectives.

    Anton Roe 

    CEO, MHR