Lead and accelerate growth with ABM – in partnership with Salesforce

Join Account-Based Marketing pioneers Momentum ITSMA and technology leader Salesforce for a dynamic half-day forum focused on transforming your ABM strategies for 2025.

Lead and accelerate growth with ABM – in partnership with Salesforce

Date: Tuesday, 4 March 2025, 9am-1pm
Location: Ohana Room, Salesforce Tower, London, EC2N 4AY

Join Momentum ITSMA, pioneers in Account-Based Marketing and client-led growth strategies, and global technology leaders Salesforce for a dynamic half-day forum delving into the power of client-centric go-to-market strategies.

Get data-driven insights and advice on how to drive sustainable growth, deepen relationships, and deliver greater commercial impact by putting clients at the center of your world.

With CEOs and boards demanding profitable, scalable growth – and account and buyer expectations on the rise – the stakes for marketing leaders are higher than ever.

Progressive organizations are refining their strategies and embedding client- and account-led practices across their marketing efforts, delivering strong impact: 64% of organizations that are “extremely account-centric” see significantly higher ROI from ABM.

What to expect:

Gain access to industry-leading ABM insights as we delve into the latest findings from Momentum ITSMA’s Global Account-Based Marketing Benchmark report.
Learn winning strategies with Joanna Moss, Marketing Director, Top Accounts and ABM, as she shares the approaches powering Salesforce’s ABM success.
Discover generative AI in action and best practices to scale ABM, including how generative AI supercharges the 7-step ABM process.
Understand the critical components for accelerating your client-led transformation and ways to benchmark your readiness and progress for fueling client-led growth.

Plus, network with your peers to exchange best practices and actionable insights to drive client-led growth in 2025.

Register your interest.

Agenda

Arrive, register, and enjoy coffee and networking with fellow attendees.

Discover what sets leading organizations apart with key insights from Momentum ITSMA’s Global Account-Based Marketing Benchmark.

Joanna Moss, Marketing Director, Top Accounts and ABM, reveals the winning ABM strategies at Salesforce.

Discover actionable insights to scale ABM and how generative AI supercharges the 7-step ABM process with practical, structured use cases.

Understand the critical components of driving client-led growth, uncover the holistic capabilities, and discuss how you can benchmark your readiness and progress.

Connect with your peers to exchange ideas and actionable insights to drive client-led growth in 2025.

Podcast Account-Based Marketing

Ascendion: Harnessing marketing’s superpower to fuel client-centric growth

In this episode of the Account-Based Marketing podcast, Reshma Rahi, Associate VP, GTM Strategy and Sales Transformation, reveals how a laser focus on client needs has transformed Ascendion’s ABM strategies into a growth powerhouse.
Market insights and research Thought leadership

What’s inside the Value of Thought Leadership 2025 report?

Early insights from our Value of Thought Leadership 2025 reveal what B2B buyers need from providers and how you can rise above the competition with insightful, client-centric strategies.
Market insights and research Account-Based Marketing

What sets ABM leaders apart from the rest?

We surveyed over 300 B2B marketers to discover the benefits, barriers, and best practices of Account-Based Marketing.

We were able to partner with Momentum to quickly show the value of Account-Based Marketing, to pilot that quickly, and had a big contribution to a major business win.

Iulia Balan
Managing Director, Head of Product and Account-Based Marketing, State Street
Thank you so much for all your guidance and support in the last few months, all the sessions and feedback have really helped me better understand and plan for ABM.
Put simply, Lyndon’s team and process drive incredible impact. Thanks to the support of Alisha’s team, our account team was able to harmonize the siloed activities and messages and structure this in a five-pillar strategy that everyone in the account team was able to articulate well at an international bank in the Netherlands, leading to the biggest deal in the history of our company.

Eric Visser
Head of Ecosystem Sourcing Services, Accenture
The strategies have served as a playbook for me over the years with my top accounts, delivering impressive results. To any B2B organization that is looking to win or grow strategic accounts, I recommend partnering with Alisha’s team.

Danny Nail
Global Centre of Excellence Lead, Salesforce
Successfully relaunching People First was a vital part of MHR’s growth strategy. The results so far have been very positive. Momentum has allowed us to address multiple objectives.

Anton Roe
CEO, MHR

Momentum Pulse

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Lead and accelerate growth with ABM – in partnership with Salesforce

Lead and accelerate growth with ABM – in partnership with Salesforce

Agenda

Date: Tuesday, 4 March 2025, 9am-1pm

Registration

Global Account-Based Marketing Benchmark findings

Powering ABM success with Salesforce

Generative AI in action and best practices to scale ABM

Accelerating your client-led transformation

Networking and light lunch

Ascendion: Harnessing marketing’s superpower to fuel client-centric growth

What’s inside the Value of Thought Leadership 2025 report?

What sets ABM leaders apart from the rest?

We were able to partner with Momentum to quickly show the value of Account-Based Marketing, to pilot that quickly, and had a big contribution to a major business win.

Thank you so much for all your guidance and support in the last few months, all the sessions and feedback have really helped me better understand and plan for ABM.

The strategies have served as a playbook for me over the years with my top accounts, delivering impressive results. To any B2B organization that is looking to win or grow strategic accounts, I recommend partnering with Alisha’s team.

Successfully relaunching People First was a vital part of MHR’s growth strategy. The results so far have been very positive. Momentum has allowed us to address multiple objectives.

Momentum Pulse

Lead and accelerate growth with ABM – in partnership with Salesforce

Lead and accelerate growth with ABM – in partnership with Salesforce

Agenda

Date: Tuesday, 4 March 2025, 9am-1pm

Registration

Global Account-Based Marketing Benchmark findings

Powering ABM success with Salesforce

Generative AI in action and best practices to scale ABM

Accelerating your client-led transformation

Networking and light lunch

Ascendion: Harnessing marketing’s superpower to fuel client-centric growth

What’s inside the Value of Thought Leadership 2025 report?

What sets ABM leaders apart from the rest?

We were able to partner with Momentum to quickly show the value of Account-Based Marketing, to pilot that quickly, and had a big contribution to a major business win.

Thank you so much for all your guidance and support in the last few months, all the sessions and feedback have really helped me better understand and plan for ABM.

The strategies have served as a playbook for me over the years with my top accounts, delivering impressive results. To any B2B organization that is looking to win or grow strategic accounts, I recommend partnering with Alisha’s team.

Successfully relaunching People First was a vital part of MHR’s growth strategy. The results so far have been very positive. Momentum has allowed us to address multiple objectives.

Momentum Pulse

Successfully relaunching People First was a vital part of MHR’s growth strategy. The results so far have been very positive. Momentum has allowed us to address multiple objectives.