Growth insights, reports, and news for you

While the marketing funnel provides a measurement for success, it can also be misused. Here's why it might be time to abandon this model.

These top business priorities—profitability, productivity, innovation—point to growth. But what role does marketing play in driving that growth?

Momentum ITSMA's Alisha Lyndon writes about the sales enablement strategies that are best suited to the post-Covid world of enterprise buying.

Executive engagement is held up as the gold standard, but in my view executive engagement is not as important as decision-maker engagement.

It is better to accept you're not going to get it right the first time and build in a culture of breaking things down and building back better. Living proof of this can be found at Google Cloud...

Capital Group's Head of Marketing and Client Experience, James Cardew, discusses the dos and don'ts of building a platinum client experience.

James Cardew, Head of Marketing and Client Experience, Europe and Asia at Capital Group, discusses the data trap, the stakeholder CMOs must impress, and the importance of a “pre-mortem”.

Alisha Lyndon, CEO at Momentum ITSMA and Liz Harrison, Partner, McKinsey & Company, discuss B2B marketing as a strategic business driver.

After more than a year of managing through a crisis and tending to workforce concerns, executives have turned their attention back to growing the business.

As ABM becomes mainstream, what’s next for the category, and how can firms continue to leverage account-based strategies to drive growth? Here are three takeaways from Alisha Lyndon.

McKinsey's Liz Harrison joins Alisha on the ABM podcast for a Q&A on sales enablement in a world of digital selling.

Ann Boza-Lobo is not afraid of a challenge. The IBM veteran surprised even herself when she took on the role of VP of Demand Generation & Growth at Kyndryl.

Citrix's Janis Fratamico argues that a thorough re-think of engagement strategy is required if organisations want to build the relationships that can build and maintain sustainable growth...

Winners were announced on October 13 during our virtual Awards Ceremony and the celebration for this year’s award winners will continue next week during our annual Marketing Vision conference.

The second edition of A Practitioner’s Guide to Account-Based Marketing, Accelerating Growth in Strategic Accounts, combines the best of theory and practical application for ABM.

Liz Harrison, partner for McKinsey in their marketing and sales practice, joined Alisha Lyndon to discuss how organizations can best enable sales teams for success in the new world of enterprise selling.

What does it take to build trust with the C-suite, and how do you turn that aspiration of trusted advisor into practical action?

Marketing's prowess with brand has been steadily expanding over the past decade and marketers are now more directly involved in driving revenue.

Is ABM finally growing up? Moving from uncertain adolescence to more mature adulthood? Rob Leavitt talks with Alisha Lyndon about the evolution of ABM.

Not all through-channel marketing campaigns are equal, and it can be all too easy to get things wrong. So what are the pitfalls to avoid?

How are ABM leaders developing, expanding, and scaling organizational models to support their ABM programs?

Engaging C-suite executives is often a top priority for ABM programs. Momentum ITSMA's Rob Leavitt summarizes some of our research and lessons learned in five keys to C-suite success.

Marnie Giuranna Zaccaria, Global ABM Lead at Finastra, recently featured on our ABM Podcast. She outlined her recent experience in navigating challenges when she set up the global ABM program at one of the world’s leading fintech organisations. 

ABM leaders agreed at Momentum ITSMA's ABM Forum in June that these are the top four universal skills necessary for ABMers to be successful.