Fireside chat on growth marketing
Alisha Lyndon, CEO at Momentum ITSMA and Liz Harrison, Partner, McKinsey & Company, discuss B2B marketing as a strategic business driver.
Alisha Lyndon, Founder & CEO, Momentum ITSMA and Liz Harrison, Partner, McKinsey & Company, discuss B2B marketing as a strategic business driver: how sales enablement is evolving with digital selling, the role of ABM in marketing’s overall growth, and how to rally all lines of business around the needs of the customer at Momentum ITSMA Marketing Vision 2021.
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The power of incumbency: Rethinking your marketing resource allocation
Jodi Lebow, VP Global Demand Center, Hexagon and Robert Hollier, Partner, Momentum ITSMA, advise on ABM budget strategies in light of new buyer research.
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Teradata: ABM is both an art and a science
In this episode we dive into the complexities of establishing and scaling an effective ABM program – including the challenges, strategies, and keys to success.
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Highlights from Rethink ABM – London
Over 100 senior marketers came together at the event of the year to challenge the status quo, unlearn to outperform, and redefine the future of ABM.