Fireside chat on growth marketing
Alisha Lyndon, CEO at Momentum ITSMA and Liz Harrison, Partner, McKinsey & Company, discuss B2B marketing as a strategic business driver.
Alisha Lyndon, Founder & CEO, Momentum ITSMA and Liz Harrison, Partner, McKinsey & Company, discuss B2B marketing as a strategic business driver: how sales enablement is evolving with digital selling, the role of ABM in marketing’s overall growth, and how to rally all lines of business around the needs of the customer at Momentum ITSMA Marketing Vision 2021.
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Ascendion: Harnessing marketing’s superpower to fuel client-centric growth
In this episode of the Account-Based Marketing podcast, Reshma Rahi, Associate VP, GTM Strategy and Sales Transformation, reveals how a laser focus on client needs has transformed Ascendion’s ABM strategies into a growth powerhouse.
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What sets ABM leaders apart from the rest?
We surveyed over 300 B2B marketers to discover the benefits, barriers, and best practices of Account-Based Marketing.
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Spotlight Series: Driving a client-centric B2B content strategy
In the first episode of our new Spotlight Series, Tony Coppola, Executive Director of Content Services, shares his insights on the evolving role of B2B content in shaping a truly client-centric marketing strategy.