Grant Thornton: Driving growth in global markets

In this episode of the Account-Based Marketing podcast, Jason Levergood, Director of Global Targets and Key Accounts at Grant Thornton, shares strategies for developing multinational client relationships, fostering collaboration across independent member firms, and ensuring sustained growth in global markets.

Jason’s career journey is far from conventional. He began as a university professor in China, moved into nonprofit work in Japan, then transitioned into consulting at Fujitsu before joining Grant Thornton in 2004. This diverse background shaped his unique perspective on relationship-building, problem-solving, and global business development – essential skills for managing key accounts across 145 countries.

“Trust is not established overnight. Clients are seeking differentiated insights. They want global intelligence from an organization that’s connected across the world.”

At Grant Thornton, Jason works closely with independent member firms worldwide to create a unified, client-centric approach to global account management. But with firms operating across multiple jurisdictions, cultures, and leadership structures, alignment doesn’t happen automatically. Drawing from his experience leading global pursuit teams, Jason explains how structured collaboration – such as assigning dedicated key relationship leads and assembling market-specific teams – helps firms overcome geographical and cultural barriers while still delivering a seamless client experience.

Listen now to hear:

• How to create long-term, client-first strategies instead of relying on transactional engagements
• How to avoid the pitfalls of a reactive approach and why successful client development starts well before an RFP is issued
• How to structure global pursuit teams, assign key relationship leads, and approach business development with a strategic mindset
• How to navigate cultural and market differences when leadership styles and priorities impact collaboration and client engagement
• How to integrate AI and digital tools for client insights while maintaining a human-first approach
• How to position your organization as a trusted partner by aligning with client needs and anticipating challenges

Jason offers practical lessons and actionable strategies to help professional services leaders strengthen relationships in global markets and turn key accounts into long-term growth engines.

Listen to the episode of the Account-Based Marketing podcast.