Growth insights, reports, and news for you

Over 100 senior marketers came together at the event of the year to challenge the status quo, unlearn to outperform, and redefine the future of ABM.

There's almost certainly a long list of pitfalls and missteps, especially when it comes to marketing to your major accounts. The principles are easy to grasp but much harder to put into practice.

In this episode we explore the strategies that established marketing as a key driver of growth to secure a seat at the executive table.

The topic of ABM program scaling continues to be front and center for ABM Leaders in 2024. 

In this bonus episode, join Alisha and Momentum ITSMA consultants Robert Hollier and Adam Bennington as they explore recent tectonic shifts in marketing approaches and dissect the latest findings from the 2024 Client Buying Index (CBX), our long-running study of enterprise buying behaviors.

Discover the strategic power of effective thought leadership with the Momentum ITSMA 2024 Thought Leadership Benchmark Report. This comprehensive study provides insights from over 400 global practitioners, highlighting how top performers in thought leadership are driving organizational success and setting the benchmarks for tomorrow.

B2B marketing is undergoing a massive transformation, and generative AI is at the forefront of that change.

With technology changing rapidly and markets in a state of flux, marketers have a lot to navigate, live up to, and prove.

Microsoft faced a critical juncture with a $54m pipeline shortfall. The imperative was to act swiftly to prioritize accounts, empower teams, and strategically engage for substantial revenue generation. 

Generative AI continues to dominate discussions in 2024. In the fast-paced world of enterprise buying, gen AI looks to be a game-changer.

In an era where technological advancements are reshaping the landscape of marketing, using generative AI in ABM is set to be a game-changer.

We work with Unisys to take insight from clients and turn it into action, to help drive loyalty and growth across their key clients. 

We helped leading provider of multi-cloud software services VMware shift from covering 100,000 of accounts to build a cross functional approach focusing in on 2000 accounts to drive strategic revenue growth.

In the second of our three-part series, we explore how professional services firms can leverage and trust AI in key client programs.

Securing and retaining strategic accounts can be challenging, especially in complex industries like life sciences.

Today, Momentum ITSMA, the leading strategic growth consultancy, launches its 2024 Marketing Excellence Awards program.

When a brand is rooted in history, how can you stay relevant and drive innovation without losing client trust and loyalty?

We collaborate with VMware to empower sales teams, engage CIOs, and position VMware as a trusted resource. 

Vodafone wanted to reposition themselves from a tactical mobile provider to strategic communications partner in the enterprise market. 

We've helped IBM enhancing its top account program capabilities, extending it from the global team to the field.

Salesforce had a long-standing ABM program for it’s top accounts and whilst showing success across different regions, the program lacked the consistency and impact required for global expansion.​ 

Oracle appointed us as its prime partner to help establish key account growth plans and build out its ABM practice, leveraging expertise across hundreds of accounts. 

Arvato Financial Solutions, a global provider of payment and credit management solutions, sought to launch a formal key account program following an organizational restructure. 

Colt aims to enhance its enterprise value and EBITDA performance through client acquisition and growth.