Growth insights, reports, and news for you

In the ever-changing world of enterprise buying, alliance ecosystems are reshaping how businesses thrive and outperform others.

AWS aimed to enhance client penetration in greenfield enterprise accounts through a multi-geo program, successfully penetrating 20.5% of accounts within six months.

Dell sought a targeted key account program to facilitate sales engagement, enhance relationships, and establish trust. We designed a program to challenge existing perceptions of public cloud. 

As a niche supplier, Swisscom had limited relationships including market context, competitive landscape, audience segmentation, and persona-based positioning. 

In this showcase series, we’re celebrating our 2023 Marketing Excellence Awards finalists and winners. 

Dell was looking to expand its ‘top-to-top' contact across clients and its own executives and improve its approach to team selling.

We helped State Street maximize its $2.6bn acquisition to launch a new client-centric solution and drive significant revenue growth.

Our collaboration with Autodesk began with certifying all ABM teams, followed by a comprehensive program covering every step of the learner journey. 

Charles Doyle, a three-time Chief Marketing Officer, shares why client needs are a critical cornerstone to an effective growth strategy.

Today, Momentum ITSMA, the leading strategic growth consultancy, launches its 2024 Marketing Excellence Awards program.

It is International Women’s Day – a time to celebrate the fantastic achievements of women across the world.

In the first of a three-part series, we explore how professional services firms can leverage AI to outperform the market.

Balancing the legacy of a 240-year-old brand with the demands of innovation is a delicate art.

Why should a brand invest in research-driven thought leadership – something that takes time and effort – when they could pump out quick content for SEO or campaigns?

Following IBM's decision to spin off its Managed Infrastructure Services unit into Kyndryl, we swiftly helped in certifying over 100 marketers. This established a robust ABM powerhouse, driving growth alongside complex business partnerships.

For 2024, expectations for Account-Based Marketing are riding at an all-time high. But the landscape is evolving, so it’s crucial to know and understand the dynamics to maximize ROI.

A new study reveals why content design is the key to boosting engagement and results in the age of generative AI and tightening budgets.

When tightly interwoven, ABM and brand initiatives emerge as corporate strategy game-changers for growing accounts.

In an environment where over 65% of business comes from existing customers, if you neglect customer satisfaction you are missing out.

On the surface, thought leadership is all about providing insight to your clients to help build relationships. But it turns out that insight is the golden thread running through the whole thought leadership process.

Leading account growth consultancy, Momentum ITSMA, today announced a consolidation of its service offerings to meet the evolving needs of clients in professional services.

In our latest Breaking the Bias podcast, Kimberly Fay Boucher, MIT Lecturer and Social Enterprise Activist, explores the power of self-belief, the impact of mentorship, and why an organization’s culture of inclusion must be instilled from the top down.

ABM programs can mistakenly be positioned as demand generation initiatives, with serious consequences on performance.

As organizations embed account-based strategies company-wide, Kyndryl is a rare example of a business that has embraced this approach from the outset.