The pioneers of Account-Based Marketing

In complex times, every client is different. Every client has unique challenges and goals that demand bespoke solutions. At Momentum ITSMA we empower large organizations in complex industries to harness their ABM programs to meet those client needs. With over two decades of pioneering work in ABM, we’ve led the way in creating sustained growth, building reputations, and forging stronger relationships.

Imagine the power of an ABM strategy backed by deep research and insights, making every key client feel heard. The result? Growth that outpaces your competition.

We pioneered ABM at the turn of the millennium. And we haven’t stopped innovating since. As a leading growth consultancy, we offer cutting-edge insights and strategies designed to immerse organizations in their clients' needs and build win-win relationships. 

See how we’ve helped some of the world’s leading organizations elevate their ABM. 

Establish your ABM strategy, secure buy-in, prioritize key workstreams, and upskill your teams for market-beating performance. As your trusted partner, we guide you in experimenting, expanding, and embedding ABM programs that drive growth. We'll help you elevate ABM from a simple personalization tactic to a strategic growth engine.

To achieve success you need to secure buy-in, scale beyond a select few accounts, and mobilize all marketing teams. By working as an extension of your team, we design, operationalize, and embed ABM strategies that fuel growth in your most strategic clients.

Our Global ABM Benchmark study, conducted in partnership with the ABM Leadership Alliance (ABMLA), offers detailed insights into emerging ABM trends, market conditions, tactics, and tools. By assessing program adoption and benchmarking the performance of over 300 organizations, our ABM research findings empower organizations to elevate their Account-Based Marketing strategies.

Account-Based Marketing strategies remain a top priority for senior leaders. Our latest Global State of ABM benchmark study shows ABM has been the number one focus for three consecutive years. The message is clear: ABM is here to stay, it’s evolving, and not all programs deliver the same level of success. 

We develop and deliver integrated ABM plans, including insights, messaging, and relationship mapping, to create a strategic client culture. Our data-driven ABM frameworks align sales and marketing with client needs, simplify collaboration, and drive client-centric growth.

Boost your account engagement with integrated ABM campaigns crafted for maximum relevance and consistent messaging across all channels. We tailor our content to each individual account, leveraging deep insights to enhance relevance and impact. This personalized, data-driven approach delivers stronger engagement and outstanding results.

Our ABM Certification gives you everything you need to master the art of Account-Based Marketing and drive impact across your strategic accounts. As the pioneers of ABM, we understand the essential ingredients to drive client-centric growth. Our industry-leading ABM training is exclusively designed for experienced marketing professionals who want to elevate their ABM skills to new heights. Gain the knowledge, skills, and insights to put your clients at the heart of everything you do. Build relationships that last and create a win-win for you and your most valuable clients.

Account-Based Marketing is proven to drive growth, but are you and your team evolving quickly enough? Our ABM Fundamentals training provides a solid foundation in the latest strategies, essential for staying ahead in a competitive market. Designed for both newcomers and those looking to revitalize their ABM programs, this course offers virtual workshops, expert insights, real-world case studies, and interactive eLearning. Gain the skills to forge deeper connections with your most valuable clients and earn an industry-recognized certification.

We explore the world of ABM and client-centric growth though our Account-Based Marketing podcast. In this collection of conversations, Momentum ITSMA CEO, Alisha Lyndon, welcomes global leaders in B2B marketing and sales to share tips to improve ABM strategies and grow your most valuable customers. The Momentum ITSMA Account-Based Marketing podcast is one of America’s top 100 management podcasts. 

The ABM Effect is your go-to guide for revolutionizing Account-Based Marketing. Written by Alisha Lyndon, CEO of Momentum ITSMA, this book transforms how you engage with your most strategic clients, treating each one as a distinct market. The ABM Effect delivers a fresh, powerful approach that goes beyond conventional methods, equipping you with actionable insights to build meaningful, win-win relationships that drive sustained growth.

For sales and marketing leaders ready to outperform the competition, The ABM Effect isn’t just a book – it’s your blueprint for success. Challenge the status quo, deepen client connections, and achieve unmatched growth by fully understanding and meeting the needs of your most valuable clients.

The Momentum ITSMA Global ABM Program Leaders Council brings together top ABM executives from leading organizations to tackle key challenges and seize emerging opportunities in ABM. Focused on strategic account growth, this exclusive group delves into topics like generative AI, scaling ABM, and measuring results. Participation is reserved for Global, Regional/BU, or ABM COE/PMO heads.

Dive into the dynamic world of Account-Based Marketing with our exclusive events designed for forward-thinking professionals. Our ABM events provide a platform to challenge conventions, gain cutting-edge insights, and explore transformative strategies. Engage with industry leaders, participate in practical workshops, and network with peers who are redefining the future of ABM. These events are your opportunity to stay ahead of trends, sharpen your skills, and drive your ABM initiatives to new heights. 

Stay ahead of the curve with our Account-Based Marketing insights, designed to elevate your approach and drive market-beating growth. Our resources offer valuable data, emerging ABM trends, and actionable strategies to enhance your ABM efforts and achieve client-centric success. Explore in-depth reports, case studies, and expert analysis from industry leaders to deliver exceptional results for your most valuable clients.