Growth insights, reports, and news for you

Today, Momentum ITSMA, the leading strategic growth consultancy, launches its 2024 Marketing Excellence Awards program.

It is International Women’s Day – a time to celebrate the fantastic achievements of women across the world.

In the first of a three-part series, we explore how professional services firms can leverage AI to outperform the market.

Balancing the legacy of a 240-year-old brand with the demands of innovation is a delicate art.

Why should a brand invest in research-driven thought leadership – something that takes time and effort – when they could pump out quick content for SEO or campaigns?

Following IBM's decision to spin off its Managed Infrastructure Services unit into Kyndryl, we swiftly helped in certifying over 100 marketers. This established a robust ABM powerhouse, driving growth alongside complex business partnerships.

For 2024, expectations for Account-Based Marketing are riding at an all-time high. But the landscape is evolving, so it’s crucial to know and understand the dynamics to maximize ROI.

A new study reveals why content design is the key to boosting engagement and results in the age of generative AI and tightening budgets.

When tightly interwoven, ABM and brand initiatives emerge as corporate strategy game-changers for growing accounts.

In an environment where over 65% of business comes from existing customers, if you neglect customer satisfaction you are missing out.

On the surface, thought leadership is all about providing insight to your clients to help build relationships. But it turns out that insight is the golden thread running through the whole thought leadership process.

Leading account growth consultancy, Momentum ITSMA, today announced a consolidation of its service offerings to meet the evolving needs of clients in professional services.

In our latest Breaking the Bias podcast, Kimberly Fay Boucher, MIT Lecturer and Social Enterprise Activist, explores the power of self-belief, the impact of mentorship, and why an organization’s culture of inclusion must be instilled from the top down.

ABM programs can mistakenly be positioned as demand generation initiatives, with serious consequences on performance.

As organizations embed account-based strategies company-wide, Kyndryl is a rare example of a business that has embraced this approach from the outset.

Market leader and pioneer of Account-Based Marketing, Momentum ITSMA, is proud to announce an expansion of its service offerings to meet clients’ evolving needs.

Momentum ITSMA celebrated the winners of its 26th Annual Marketing Excellence Awards yesterday, as part of its annual Marketing Vision conference in Boston, Massachusetts.

Winning over a cautious buyer isn’t about what solutions you have. It’s about how well you understand your client’s environment and how you use that intelligence to engineer a deal too good to pass up.

Kyndryl is a business that was founded and structured around implementing ABM right from the start. In our latest ABM podcast, Andrew Fitzgerald, Vice President of Global Account-Based Marketing explains “The Kyndryl Way” and why it was so important to design a marketing function with strategic clients at its core.

Discover the 2023 Global State of ABM benchmark report from Momentum ITSMA and the ABM Leadership Alliance.

Thought leadership development is a balancing act. You need to harness the right stakeholders, at the right time, with the right insights.

Understanding and properly wielding generative AI is essential for adding value in ABM. We'll be digging deeper into this at Marketing Vision 2023.

In the world of ABM and partner marketing, there’s a clear mantra: one team, one strategy, one goal. Alignment is critical to capturing the full value of this exciting, and growing, application of ABM.

Despite the unquestionable importance of partner-driven go-to-market strategies and ABM initiatives, they’ve traditionally operated in separate organizational silos. However, a transformative shift is in progress, fueled by client demands for heightened synergy among their suppliers.