Growth insights, reports, and news for you
Latest posts
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Highlights from Rethink ABM – London
Over 100 senior marketers came together at the event of the year to challenge the status quo, unlearn to outperform, and redefine the future of ABM.
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What's the biggest mistake you can make with your marketing program?
There's almost certainly a long list of pitfalls and missteps, especially when it comes to marketing to your major accounts. The principles are easy to grasp but much harder to put into practice.
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Workhuman: Earning a seat at the executive table
In this episode we explore the strategies that established marketing as a key driver of growth to secure a seat at the executive table.
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ABM program leaders discuss scaling their ABM programs: Some of the highlights will surprise you
The topic of ABM program scaling continues to be front and center for ABM Leaders in 2024.
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It's time to Rethink ABM
In this bonus episode, join Alisha and Momentum ITSMA consultants Robert Hollier and Adam Bennington as they explore recent tectonic shifts in marketing approaches and dissect the latest findings from the 2024 Client Buying Index (CBX), our long-running study of enterprise buying behaviors.
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Are you a thought leader or a thought lagger?
Discover the strategic power of effective thought leadership with the Momentum ITSMA 2024 Thought Leadership Benchmark Report. This comprehensive study provides insights from over 400 global practitioners, highlighting how top performers in thought leadership are driving organizational success and setting the benchmarks for tomorrow.
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Winning in a generative AI world
B2B marketing is undergoing a massive transformation, and generative AI is at the forefront of that change.
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Future trends in content marketing
With technology changing rapidly and markets in a state of flux, marketers have a lot to navigate, live up to, and prove.
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Becoming Microsoft’s top performing business unit
Microsoft faced a critical juncture with a $54m pipeline shortfall. The imperative was to act swiftly to prioritize accounts, empower teams, and strategically engage for substantial revenue generation.
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A practical guide for using generative AI in Account-Based Marketing | Forbes
Generative AI continues to dominate discussions in 2024. In the fast-paced world of enterprise buying, gen AI looks to be a game-changer.
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Generative AI in ABM: Back to basics Q&A
In an era where technological advancements are reshaping the landscape of marketing, using generative AI in ABM is set to be a game-changer.
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Taking reputation insight to action in high value client accounts at Unisys
We work with Unisys to take insight from clients and turn it into action, to help drive loyalty and growth across their key clients.
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Pivoting to an account-based model at VMware
We helped leading provider of multi-cloud software services VMware shift from covering 100,000 of accounts to build a cross functional approach focusing in on 2000 accounts to drive strategic revenue growth.
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Can professional services firms trust AI to help them win, grow, and retain key clients?
In the second of our three-part series, we explore how professional services firms can leverage and trust AI in key client programs.
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Why key account growth should be about creating a win/win
Securing and retaining strategic accounts can be challenging, especially in complex industries like life sciences.
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2024 Momentum ITSMA Marketing Excellence Awards open for submissions
Today, Momentum ITSMA, the leading strategic growth consultancy, launches its 2024 Marketing Excellence Awards program.
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Standing on the shoulders of brand giants
When a brand is rooted in history, how can you stay relevant and drive innovation without losing client trust and loyalty?
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Winning over new executives for VMware
We collaborate with VMware to empower sales teams, engage CIOs, and position VMware as a trusted resource.
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Winning enterprise accounts at Vodafone
Vodafone wanted to reposition themselves from a tactical mobile provider to strategic communications partner in the enterprise market.
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Operationalizing top account development at IBM
We've helped IBM enhancing its top account program capabilities, extending it from the global team to the field.
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Building global account-based marketing (ABM) practice at Salesforce
Salesforce had a long-standing ABM program for it’s top accounts and whilst showing success across different regions, the program lacked the consistency and impact required for global expansion.
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Embedding Oracle’s key account strategy
Oracle appointed us as its prime partner to help establish key account growth plans and build out its ABM practice, leveraging expertise across hundreds of accounts.
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Designing Arvato’s account-based program
Arvato Financial Solutions, a global provider of payment and credit management solutions, sought to launch a formal key account program following an organizational restructure.
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Operationalizing Colt’s account-based strategy
Colt aims to enhance its enterprise value and EBITDA performance through client acquisition and growth.