Transforming marketing capabilities at Fujitsu

Challenge

Fujitsu recognized the crucial need to cultivate a vibrant corporate culture and nurture marketing talent on a global scale. A comprehensive company-wide survey identified five key priorities for their Learning and Development (L&D) needs. The organization wanted to design, build, and deliver a program to transform marketing capabilities worldwide, with the goal of expanding further into new geographies. The focus was not only on enhancing marketing skills but also on developing a culture of continuous improvement.

At a glance

• Over 100 marketers globally empowered
• Comprehensive course design and delivery
• Expansion into new geographies

Action

• We collaborated closely with Fujitsu's leadership to identify key priorities and design a globally relevant program
• We developed a structured course with clearly defined learning outcomes, drawing on our competency assessment data and creating modular content
• We conducted competency assessments before and after the course to benchmark capabilities, ensuring tangible improvement
• We initiated the process to scale marketing capability by certifying the first cohort of over 100 marketers, with plans for a Japanese version and expansion into new groups across the organization

Impact

Our partnership with Fujitsu is transforming marketing capabilities across the organization. By delivering a tailored program, we’re empowering marketers globally to meet evolving industry demands and creating a culture of continuous learning.

• Certified over 100 marketers
• Developing a Japanese version of the certification
• Ongoing expansion into new groups across the business