Fujitsu recognized the crucial need to cultivate a vibrant corporate culture and nurture marketing talent on a global scale. A comprehensive company-wide survey identified five key priorities for their Learning and Development (L&D) needs. The organization wanted to design, build, and deliver a program to transform marketing capabilities worldwide, with the goal of expanding further into new geographies. The focus was not only on enhancing marketing skills but also on developing a culture of continuous improvement.
At a glance
- Over 100 marketers globally empowered
- Comprehensive course design and delivery
- Expansion into new geographies
Marketers globally empowered
- We collaborated closely with Fujitsu's leadership to identify key priorities and design a globally relevant program
- We developed a structured course with clearly defined learning outcomes, drawing on our competency assessment data and creating modular content
- We conducted competency assessments before and after the course to benchmark capabilities, ensuring tangible improvement
- We initiated the process to scale marketing capability by certifying the first cohort of over 100 marketers, with plans for a Japanese version and expansion into new groups across the organization
Our partnership with Fujitsu is transforming marketing capabilities across the organization. By delivering a tailored program, we’re empowering marketers globally to meet evolving industry demands and creating a culture of continuous learning.
- Certified over 100 marketers
- Developing a Japanese version of the certification
- Ongoing expansion into new groups across the business