Cloudera wanted to enhance its market presence and build trusted CxO relationships. The organization needed to build a compelling value proposition and empower its market-facing teams with effective tools and strategies to drive meaningful conversations and open up new revenue opportunities.
At a glance
- Developed robust value proposition
- Designed sales enablement tools
- Created over 17 new account opportunities
New account opportunities created
- We crafted a comprehensive value proposition encompassing market context, competitive landscape analysis, audience segmentation, and persona-based positioning
- We developed sales enablement tools, providing guidance on everyday conversations, conversation starters, and best practice communications, including personalized emails to C-suite executives and strategies for social selling
- We executed a strategy for account engagement, leveraging key assets, including videos and thought-leadership material, and repurposing existing content across the account journey
Our collaboration with Cloudera has resulted in a transformative shift, empowering the organization to articulate its value proposition effectively, build meaningful CxO relationships and uncover new revenue streams.
- Compelling value proposition provides clarity in market positioning and audience targeting
- Market-facing teams equipped with tools for effective communications with C-suite executives
- Developed over 17 new account opportunities