Research: Account analytics

Optimize performance based on client data

Understanding your clients goes beyond surface-level insights.

It’s about diving deep into their world – comprehending their needs, buying triggers, obstacles, and post-purchase aspirations across the entire buying journey.

The deeper your knowledge, the deeper you can penetrate the account and win new business. Most research projects don’t hit their true potential due to an inability to follow through to action.

We can help you unravel, optimize, and drive strategic client performance. We don’t just scratch the surface; we delve into the heart of client understanding. By harnessing the power of data-driven insights, we identify high-value accounts and the channels, content, and programs that wield the most influence. This knowledge becomes the cornerstone for shaping change programs that elevate your strategic client performance.

With client analytics as our compass, we offer a comprehensive toolkit for pinpointing investments and aligning resources. Our approach provides an ongoing pulse on relationship dynamics, reputation, and revenue performance across your most valuable clients. The result is a tailored action plan that capitalizes on strengths and tackles challenges head-on.

We are your holistic partner in comprehending, strategizing, and enriching client relationships, reputation, and revenue. Through data-driven insights, strategic transformation, and continuous evaluation, we equip you to thrive. Because it’s not just about knowing your clients; it’s about empathizing, strategizing, and ultimately, propelling growth.


  • Meet and exceed client expectations, informing both short-term actions and strategic shifts to better meet the needs of clients
  • Address high-impact areas and assess performance of relationships, reputation, and revenue shifts across clients
  • Deliver strong return on investment with improved program performance, investments, and resource allocation


  • Client engagement analytics by channel, content, and program
  • Client sentiment and performance analysis
  • Client satisfaction and reputation studies

Get in touch today

Find out how data-driven insights, strategic change programs, and continuous assessment can fuel your growth.