Growth insights, reports, and news for you

Is ABM finally growing up? Moving from uncertain adolescence to more mature adulthood? Rob Leavitt talks with Alisha Lyndon about the evolution of ABM.

Not all through-channel marketing campaigns are equal, and it can be all too easy to get things wrong. So what are the pitfalls to avoid?

How are ABM leaders developing, expanding, and scaling organizational models to support their ABM programs?

Engaging C-suite executives is often a top priority for ABM programs. Momentum ITSMA's Rob Leavitt summarizes some of our research and lessons learned in five keys to C-suite success.

Marnie Giuranna Zaccaria, Global ABM Lead at Finastra, recently featured on our ABM Podcast. She outlined her recent experience in navigating challenges when she set up the global ABM program at one of the world’s leading fintech organisations. 

ABM leaders agreed at Momentum ITSMA's ABM Forum in June that these are the top four universal skills necessary for ABMers to be successful.

Through-channel marketing is a fast-changing area and an increasingly vital one for vendors to get right. So, what’s driving its growing importance?

The response to the recent news of ITSMA joining Momentum has sparked interesting conversations with members, clients, and friends across the B2B community.

Sales enablement has emerged as one of the hottest topics of 2021 and it isn’t hard to see why. That means it is more crucial than ever that your sales teams are equipped with the right tools and information to fully understand their buyers’ industry, challenges and goals.

With both buyer and seller teams working remotely in a virtual world, and with so many parts of the buying process now automated, the landscape of enterprise sales today is unrecognizable to that of a decade ago.

How marketing enablement can upskill your ABM team to power your growth agenda. There is a skills gap in marketing – a big one. And this is being felt particularly acutely in the enterprise space.

Is it necessary for solution providers to partner with industry analysts or publishers to do research-based thought leadership?

Senior Director of Modern Marketing at Oracle discusses how Oracle are closing the skill gap, training and enabling marketeers in Account-Based Marketing.

In Momentum ITSMA’s most recent How Executives Engage Survey (2021, Wave 1), collaborative innovation tops the list of how solution providers earn executives’ confidence.

Momentum has acquired Boston-based research, advisory, and training firm ITSMA to offer unmatched depth of expertise in accelerating growth and adoption of account-based strategies.

Today, as we look to support the next phase of innovation and expansion for our members and friends, we're thrilled to announce that we're joining Momentum, the growth consultancy.

A decade at the forefront of ABM. Momentum is celebrating a big milestone this month: it’s officially our tenth birthday.

Working deep in the global 2,000 gives us a unique insight into how each of these firms operate, their unique context, and, most critically, how they navigate buying cycles for large investment decisions.

State Street's Katherine Lucas shares her advice for gaining and maintaining first mover advantage based on her experience of launching AlphaTM, building the global messaging and leading the go-to-market strategy.

In this ABM podcast, Katherine Lucas, Head of Platform Marketing at State Street, shared her journey of creating State Street AlphaSM, the game-changing proposition that created a new industry standard.

It is not enough to develop good products and competitive pricing. Companies need to deeply understand their clients and what they need... Hear from renowned author and competitive intelligence expert Leonard Fuld.

Customer trust is critical to the growth of key accounts but just as industries have changed faster than ever before since the pandemic began, so has the path for earning trust with key customers.

As a result of the disruption caused by the pandemic, we discovered that buyers want help more than ever and are turning to solutions providers for that help...

The findings from Momentum ITSMA's latest CBX® revealed the anxieties plaguing C-suite leaders following a year of reactive technology purchases and organizational pivots...