Developing the executive engagement strategy for AWS
AWS was looking to develop its approach to engage executive audiences and unify the experience for existing and new executive relationships globally.
We conducted a diagnostic of current relationship strength across prioritized set of relationships, and reviewed activity across all touchpoints, experiences, and engagement approaches.
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3k
Relationships mapped
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1
Established new strategy for relationship building
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230%
Improvement in relationship strength
We developed a strategy on relationship journeys, overall integration across martech components, and detailed engagement maps. We went on to established a framework to expand and scale a best-in-class relationship development strategy.
We reduced channel conflict, created role clarity among internal teams, and built a program to optimize every touchpoint. The result was the delivery of integrated executive experiences, stronger relationships, and increased revenue.
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Building strategic partnerships with CxOs
In our latest episode, we learn the secrets to earning the trust of the C-suite and building value-driven relationships that transcend the typical vendor-client dynamic.
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Becoming Microsoft’s top performing business unit
Microsoft faced a critical juncture with a $54m pipeline shortfall. The imperative was to act swiftly to prioritize accounts, empower teams, and strategically engage for substantial revenue generation.
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Taking reputation insight to action in high value client accounts at Unisys
We work with Unisys to take insight from clients and turn it into action, to help drive loyalty and growth across their key clients.