Capital Group: Platinum client experiences
James Cardew, Head Of Marketing And Client Experience, Europe And Asia At Capital Group, Discusses The Data Trap, The Stakeholder CMOs Must Impress, And The Importance Of A “Pre-Mortem”
In this episode, founder and CEO of Momentum ITSMA Alisha Lyndon is joined by James Cardew, Head of Marketing and Client Experience at Capital Group. Discover how he is driving stellar experiences for customers of the asset management group through micro-segmentation and marketing orchestration – and how to use data to create human-centric marketing campaigns.
More in
-
What's the biggest mistake you can make with your marketing program?
There's almost certainly a long list of pitfalls and missteps, especially when it comes to marketing to your major accounts. The principles are easy to grasp but much harder to put into practice.
-
ABM program leaders discuss scaling their ABM programs: Some of the highlights will surprise you
The topic of ABM program scaling continues to be front and center for ABM Leaders in 2024.
-
Winning in a generative AI world
B2B marketing is undergoing a massive transformation, and generative AI is at the forefront of that change.