Capital Group: Platinum client experiences

  • 04 Nov 2021

Momentum ITSMA Staff

In this episode, founder and CEO of Momentum ITSMA Alisha Lyndon is joined by James Cardew, Head of Marketing and Client Experience at Capital Group. Discover how he is driving stellar experiences for customers of the asset management group through micro-segmentation and marketing orchestration – and how to use data to create human-centric marketing campaigns.

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James Cardew, Head Of Marketing And Client Experience, Europe And Asia At Capital Group, Discusses The Data Trap, The Stakeholder CMOs Must Impress, And The Importance Of A “Pre-Mortem”