Adobe: How to maximize partner marketing results
Martin Smith, Adobe’s Head of Partner Marketing, EMEA, discusses the ups and downs of partner marketing and how to avoid common pitfalls
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Workhuman: Earning a seat at the executive table
In this episode we explore the strategies that established marketing as a key driver of growth to secure a seat at the executive table.
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It's time to Rethink ABM
In this bonus episode, join Alisha and Momentum ITSMA consultants Robert Hollier and Adam Bennington as they explore recent tectonic shifts in marketing approaches and dissect the latest findings from the 2024 Client Buying Index (CBX), our long-running study of enterprise buying behaviors.
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Why key account growth should be about creating a win/win
Securing and retaining strategic accounts can be challenging, especially in complex industries like life sciences.