Accelerating GTM in financial services for BT Global

Challenge

BT Global needed to consolidate a range of horizontal solutions into a cohesive value proposition tailored for banking and financial services (BFS) accounts. Despite having valuable offerings, BT Global needed to expedite market entry, establish a distinctive value proposition that outpaced competitors, and drive revenue in the BFS sector.

At a glance

• Accelerated GTM strategy for Financial Services
• Created value proposition for 190 BFS accounts
• Increased revenue generation

Action

• We conducted workshops and engaged subject matter experts (SMEs) to enhance existing FSI knowledge. By building an end-to-end value proposition and messaging system, we fostered alignment among stakeholders
• We developed a market-facing toolkit, including a manifesto, pitch deck, video, and a sales enablement playbook. We crafted these assets for easy customization, empowering teams for account-specific engagements
• We implemented a strategic communication plan to introduce the value proposition across 190 BFS accounts. By collaborating with senior executives, sales, and marketing channels we ensured a comprehensive and impactful launch

Impact

Our partnership with BT Global resulted in a transformative acceleration of their go-to-market strategy in the financial services sector. The collaborative effort not only crafted a distinctive value proposition but also propelled BT Global ahead of the competition, fostering revenue growth in BFS accounts.

• Accelerated BT Global's entry into the BFS market, establishing a robust go-to-market strategy
• Crafted a unique and compelling value proposition for 190 BFS accounts
• Successfully executed value proposition translated into tangible revenue growth