The client-centric playbook

In this episode, we welcome Jim Jackson, Chief Marketing Officer of Hewlett Packard Enterprise (HPE), to discuss how HPE centers its marketing strategy around its customers.

With over 25 years in the IT industry, Jim has led HPE’s transformation toward a digital-first, client-focused approach. His insights reveal how HPE’s marketing aligns with customer needs, driving innovation and business outcomes.

Jim dives deep into the moments and strategies that shaped his customer-first approach to marketing and growth. From rebranding HPE to building a company-wide client-centric culture, he shares how a relentless focus on the customer has defined his leadership style.

“Marketing sits in a very unique position. And it's our job to be the voice of the customer."

Jim talks about redefining the role of CMO by aligning marketing closely with customer needs, using data, generative AI, and digital tools to create solutions that are timely, relevant, and impactful. His approach to building a client-centric culture has enabled HPE to adapt to technological advances and evolving client demands.

· Listen now to hear how Jim transformed the CMO role to put customer priorities first, creating measurable impact through data and generative AI.

· Discover the steps he took to foster a client-centric culture across HPE, empowering teams to anticipate and address customer needs.

· Learn how Jim leverages hyper-personalization and generative AI to drive proactive, responsive marketing that resonates with clients.

· Get insights into the future of marketing, where anticipating customer needs will be key to maintaining a competitive edge.

“When in doubt, always put the customer first. It’s essential to building long-term relationships and driving business success.”

Jim also shares his advice for aspiring marketing leaders, emphasizing empathy, prioritizing high-impact initiatives, and always keeping the customer at the heart of every decision. From career-defining achievements to lessons learned, this episode is packed with actionable insights on how to drive growth and deepen client relationships through a customer-centric approach.