Growth insights, reports, and news for you

Latest posts

Filters

Research Marketing leadership

The rise of the third R: Relationships

Momentum ITSMA’s 2018 State of the Marketing Profession: The year of relationships. Marketing that is more targeted, tailored, and personal.
Perspective

Updating the four Ps of content marketing

Momentum ITSMA rolled out the new four Ps of content marketing last year: Personalized, Proactive, Peer Influenced, and Proven. This study proves the four Ps are more necessary now than ever...
Research Marketing leadership

2018 marketing budgets and priorities? Benchmark with the best

Momentum ITSMA's Services Marketing Budget and Trends Study documents strategic and investment priorities for top B2B services and technology firms.

We were able to pilot account-based marketing really quickly, show the value that can add, and now we're looking ahead to scale across our top business opportunities.

Iulia Balan
Managing Director, Head of Product and Account-Based Marketing, State Street
There is no way that any other partner would be able to do this type of work.

Wendy Smith
Managing Director of Strategic Marketing, State Street
One of the biggest successes we've had is our partnership with Momentum. In particular, the thought process around the materials that we build together and the insights that we deliver back into the account team, again and again, have driven such incredible impact.

Carrie Holmes
Director of Marketing, Strategic Accounts, Microsoft
Successfully relaunching People First was a vital part of MHR’s growth strategy. The results so far have been very positive. Momentum has allowed us to address multiple objectives.

Anton Roe
CEO, MHR
Ultimately, it comes down to the impressive team that gave us the confidence. This is truly outstanding work by Momentum.

Iulia Balan
Managing Director, Head of Product and Account-Based Marketing, State Street