Operationalizing Colt’s account-based strategy
Colt aims to enhance its enterprise value and EBITDA performance through client acquisition and growth.
Utilizing technographic data, we developed a holistic framework for account pattern recognition and created engaging, personalized content, integrated into the martech stack.
-
140
Accounts across 20k sites mapped
-
90
Client facing stakeholders enabled
-
$26m
Pipeline and $13m in bookings
We executed tailored campaigns in six languages, closely collaborating with Colt's marketing and sales teams for successful implementation. This resulted in engaging 1,696 contacts from 140 accounts, generating 802 new pipeline opportunities and €13.6 million in bookings.
More in
-
The power of incumbency: Rethinking your marketing resource allocation
Jodi Lebow, VP Global Demand Center, Hexagon and Robert Hollier, Partner, Momentum ITSMA, advise on ABM budget strategies in light of new buyer research.
-
Teradata: ABM is both an art and a science
In this episode we dive into the complexities of establishing and scaling an effective ABM program – including the challenges, strategies, and keys to success.
-
Highlights from Rethink ABM – London
Over 100 senior marketers came together at the event of the year to challenge the status quo, unlearn to outperform, and redefine the future of ABM.