Momentum ITSMA announces new specialist Professional Services Practice

  • 09 Jan 2024

Momentum ITSMA Staff

Leading account growth consultancy, Momentum ITSMA, today announced a consolidation of its service offerings to meet the evolving needs of clients in professional services.

LONDON, BOSTON, and MELBOURNE, January 9, 2024

Momentum ITSMA has launched a specialist Professional Services Practice, driven by the escalating demand for professional services firms to win, grow, and retain their most strategic accounts through more effective key client programs.

The newly formed practice will provide professional services firms with access to best practice models, specialist expertise, and outsourcing capabilities. This comprehensive support will empower marketing leaders to design, pilot, launch, benchmark, resource, and scale their key client programs successfully.

Andy Rogerson, recently appointed Head of the Professional Services Practice, is clearly excited about the potential, stating: “Account-Based Marketing (ABM) gives professional services firms a golden opportunity to make their key client programs more purposeful, relevant, and vibrant, in the way that many tech firms have been doing for some time.”

Rogerson continued: “Professional services firms, with their partnership structures and comparatively smaller marketing teams and marketing budgets, have distinctive needs when it comes to designing, implementing, and measuring key client programs. But our research shows that prospective clients of professional services have similar needs to buyers of tech solutions. There is a lot we can bring to the table by leveraging this experience and knowledge.”

Rogerson’s insight is rooted in extensive experience, having joined Momentum ITSMA early in 2023 when Grist, the thought leadership agency he co-founded, was acquired. Thought leadership continues to be a cornerstone of the services offered to professional services firms, and ABM presents an avenue to enhance thought leadership by delivering ideas and insights directly to key stakeholders within specific strategic accounts.

Momentum ITSMA is already working on several exciting initiatives within the professional services sector including:

• Helping a leading commercial law firm drive growth by launching a new key client program aimed at existing and new clients

• Developing a client-focused value proposition for a leading practitioner in the built environment and training partners how to effectively deliver it though a bespoke learning and development program

• Creating a series of sector-specific ‘playbooks’ including industry challenges, strategic initiatives, sector-specific value propositions, and marketing plays to help a global accountancy practice target priority sectors more effectively

With offices in Boston, London, and Melbourne, Momentum ITSMA is a leading consultancy dedicated to helping ambitious firms achieve market-beating growth by winning, retaining, and expanding strategic accounts. The firm’s solutions optimize go-to-market effectiveness, improve account performance, and enhance reputation. Momentum ITSMA pioneered Account-Based Marketing, and its ongoing innovation ensures clients outperform their competitors.

Contact: Alexandra Koenig alexandra.koenig@momentumitsma.com +44 (0)203 858 0808 SOURCE Momentum ITSMA

Leading account growth consultancy, Momentum ITSMA, today announced a consolidation of its service offerings to meet the evolving needs of clients in professional services.

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Momentum ITSMA Staff