ABM Fundamentals: A virtual training course
You already know that Account-Based Marketing (ABM) is delivering results. But are you and your team expanding your capabilities fast enough to take full advantage of the different approaches to ABM?
Empower winning teams with ABM Fundamentals
You already know that Account-Based Marketing is delivering impact. But are you and your team expanding your capabilities fast enough to drive market-beating growth?
As a marketer you face ever-changing trends and fierce competition. The Momentum ITSMA ABM Fundamentals training gives you a solid foundation in ABM strategies to elevate your client-centric growth.
Our ABM training offers insights to set you apart. Whether you’re new to ABM or you want to kick-start a dormant program, we’ll equip you with the skills to build deeper, meaningful relationships with your most valuable clients.
- Virtual expert workshop and practicum
- Key-note discussion with ABM expert(s)
- Real-world case studies and best practices
- Interactive eLearning at your own pace
- Online Fundamentals of ABM exam
- Market recognized accreditation
Who is it for?
ABM fundamentals is tailor-made for marketing practitioners looking to build a strong foundation in Account-Based strategies. Empower yourself to build reputation, deepen relationships and grow revenue in your strategic accounts to excel in today’s landscape.
What will I learn?
- Understand ABM’s vital distinction from traditional B2B strategies and demand generation
- Confidently select the right accounts for your program
- Identify key drivers behind target accounts
- Prioritize and execute effective tailored strategies
- Master stakeholder profiling and create impactful buyer personas
- Craft compelling and customized value propositions
- Design and execute integrated sales and marketing campaigns
Speakers
-
Executive Director, Learning & Development
Related insights
View all-
The role of thought leadership in the buying process
New research from Momentum ITSMA shows that thought leadership helps buyers gain confidence in your brand and, crucially, align on key issues that would otherwise stall purchase decisions.
-
How brand tracking drives sales, differentiation, and growth
In today’s B2B landscape, brand reputation tracking is no longer optional – it’s a competitive necessity. Our research shows that as purchasing decisions become more complex and high stakes, B2B buyers say the risk of poor decision-making has increased. Minimizing this perceived risk and maximizing trust in your brand can help you win.
-
Grant Thornton: Driving growth in global markets
How do you build trust and grow client relationships on a global scale? Jason Levergood shares how strategic alignment, a client-first mindset, and cross-border collaboration drive success in the complex world of professional services.