ABM certification and mentoring

ABM Certification & Mentoring Program

Date
September 17, 2024
Location
Virtual

Our ABM certification gives you everything you need to master the practices of Account-Based Marketing and drive impact across your strategic accounts.  

Drive market-beating growth with our Account-Based Masterclass

Succeeding with Account-Based Marketing demands a unique blend of marketing skills, leadership capability, and strong client relationships. As the pioneers of ABM, we understand the essential ingredients to drive client-centric growth.

With our ABM training, you’re not only getting a certification; you’re joining an elite community of professionals who’ve harnessed our cutting-edge programs and credentials.

  • Industry leading ABM training with over 3,000 learners
  • Immersion into the methodology and skills to succeed with ABM
  • Online sessions, webinars, and one-to-one mentoring
  • Explore real-world case studies

  • Take part in group work and learn with peers

     

Who is it for?

Our industry-leading Account-Based Masterclass is exclusively designed for experienced marketing professionals who want to elevate their ABM skills to new heights. 
 

What will I learn?

  • Understand the three distinct types of ABM: One-to-One, One-to Few and One-to-Many 
  • Develop insights to identify priority accounts for ABM 
  • Build client loyalty and intimacy 
  • Create and sustain deep, long-term relationships 
  • Measure your impact in terms of reputation, relationships, and revenue 
  • Actionable framework you can apply straight away

Program agenda

Sept 17, 7:00pm

Welcome, what is ABM, and selecting the right accounts

Session Two

Knowing what is driving the account

Session Three

Playing to the account’s needs and mapping and profiling stakeholders

Session Four

Developing targeted value propositions

Session Five

Planning and executing integrated sales and marketing campaigns

Session Six

Evaluating results and updating plans 

Anatomy of a One-to-Few ABM campaign

Anatomy of a One-to-One ABM campaign

Anatomy of a One-to-Many ABM campaign

Open discussion sessions with course leaders and other delegates to check on progress, review training materials and issues, and address challenges as you work on your own ABM plan

Sept 17 - 7:30 BST

Session one

Sept 19 - 7:30 BST

Session two

Sept 24 - 7:30 BST

Session three

Sept 26 - 7:30 BST

Session four

Oct 01 - 7:30 BST

Session five

Oct 03 - 7:30 BST

Session six

Oct 08 - 7:30 BST

ABM clinic: Q&A webinar

Active support and guidance, including regular calls with your assigned ABM mentor, to apply the methodology in developing a practical ABM plan for your selected account or cluster of accounts

  1. Account/cluster selection, insights, and imperatives and initiatives
  2. Plays for the account/cluster
  3. Stakeholder profiles
  4. Campaign plan and metrics

Final deliverable: An action-ready ABM plan for an account or cluster of accounts

Tickets are no longer available

Related insights

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  • Statestreet grey

    There is no way that any other partner would be able to do this type of work.

    Wendy Smith

    Managing Director of Strategic Marketing, State Street

  • It has been a pleasure working with you and your team. I learned a lot and enjoyed the sessions! Now I will use the learnings and execute. I will definitely recommend this training.

  • Core HR grey

    That speed and agility and creativity in being able to get up and running really helped.

    Gaynor Finlay

    Vice President of Marketing, CoreHR

  • Microsoft grey

    One of the biggest successes we've had is our partnership with Momentum. In particular, the thought process around the materials that we build together and the insights that we deliver back into the account team, again and again, have driven such incredible impact.

    Carrie Holmes

    Director of Marketing, Strategic Accounts, Microsoft 

  • Statestreet grey

    We were able to pilot account-based marketing really quickly, show the value that can add, and now we're looking ahead to scale across our top business opportunities.

    Iulia Balan

    Managing Director, Head of Product and Account-Based Marketing, State Street 

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