ABM Certification & Mentoring Program
Our ABM certification gives you everything you need to master the practices of Account-Based Marketing and drive impact across your strategic accounts.
Drive market-beating growth with our Account-Based Masterclass
Succeeding with Account-Based Marketing demands a unique blend of marketing skills, leadership capability, and strong client relationships. As the pioneers of ABM, we understand the essential ingredients to drive client-centric growth.
With our ABM training, you’re not only getting a certification; you’re joining an elite community of professionals who’ve harnessed our cutting-edge programs and credentials.
- Industry leading ABM training with over 3,000 learners
- Immersion into the methodology and skills to succeed with ABM
- Online sessions, webinars, and one-to-one mentoring
- Explore real-world case studies
Take part in group work and learn with peers
Who is it for?
Our industry-leading Account-Based Masterclass is exclusively designed for experienced marketing professionals who want to elevate their ABM skills to new heights.
What will I learn?
- Understand the three distinct types of ABM: One-to-One, One-to Few and One-to-Many
- Develop insights to identify priority accounts for ABM
- Build client loyalty and intimacy
- Create and sustain deep, long-term relationships
- Measure your impact in terms of reputation, relationships, and revenue
- Actionable framework you can apply straight away
Program agenda
Welcome, what is ABM, and selecting the right accounts
Knowing what is driving the account
Playing to the account’s needs and mapping and profiling stakeholders
Developing targeted value propositions
Planning and executing integrated sales and marketing campaigns
Evaluating results and updating plans
Anatomy of a One-to-Few ABM campaign
Anatomy of a One-to-One ABM campaign
Anatomy of a One-to-Many ABM campaign
Open discussion sessions with course leaders and other delegates to check on progress, review training materials and issues, and address challenges as you work on your own ABM plan
Session one
Session two
Session three
Session four
Session five
Session six
ABM clinic: Q&A webinar
Active support and guidance, including regular calls with your assigned ABM mentor, to apply the methodology in developing a practical ABM plan for your selected account or cluster of accounts
- Account/cluster selection, insights, and imperatives and initiatives
- Plays for the account/cluster
- Stakeholder profiles
- Campaign plan and metrics
Final deliverable: An action-ready ABM plan for an account or cluster of accounts
Available dates
Related insights
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Winning mega-deal for a leading technology firm
We worked with the company to transform its client engagement strategy, leading to the largest deal in its CMT practice and setting a new standard for client relationships and growth.
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Inspiring global executives with thought leadership for professional services firm
We partnered with the firm to transform its flagship thought leadership survey, setting a new standard for client engagement and driving significant growth in a competitive market.
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Transforming client reputation for global engineering firm
We partnered with the firm to transform its client experience program, setting a new standard for client satisfaction and retention.
