ABM
Alisha Lyndon
October 19, 2023
In the world of ABM and alliances, there’s a clear mantra: one team, one strategy, one goal. In our latest ABM podcast, Pooja Golechha, Senior Manager Partner Marketing and Account-Based Marketing at Pega, explains why uniting from day one creates a robust foundation for success.
In the dynamic world of Account-Based Marketing and strategic alliances, there's one mantra that reigns supreme: one team, one strategy, one goal. We welcomed Pooja Golechha, Senior Manager Partner Marketing and ABM at Pega, on our recent ABM podcast, to hear why unity from day one is the cornerstone of a strong foundation for success.
"Account-Based Marketing can only truly succeed when a company's executives work as a unified, purpose-directed team." Don Peppers
News
In this podcast, Keith Pranghofer, Director of Marketing, ISV Partnerships at Microsoft, discusses the role ABM can play, why organizations need a more outcome-based approach, and the importance of partner orchestration across the entire customer lifecycle.
Podcast
Over the last few years, the B2B tech industry has been buzzing with discussions about the shift from transactional partner channels to collaborative partner ecosystems. While the hype has often outpaced the reality, evidence suggests the concept is finally translating into tangible changes on the ground.
Blog