ABM
Alisha Lyndon
November 8, 2023
Kyndryl is a business that was founded and structured around implementing ABM right from the start. In our latest ABM podcast, Andrew Fitzgerald, Vice President of Global Account-Based Marketing explains “The Kyndryl Way” and why it was so important to design a marketing function with strategic clients at its core.
At Kyndryl, ABM isn't just a strategy; it's in the organization's DNA. Andrew explains how their unique cultural approach is all about placing strategic clients at the heart of their marketing function. Discover how Kyndryl's restless, empathetic, and devoted values drive their ABM strategy and deliver growth in high-value accounts.
"Account-Based Marketing can only truly succeed when a company's executives work as a unified, purpose-directed team." Don Peppers
News
Discover the 2023 Global State of ABM benchmark report from Momentum ITSMA and the ABM Leadership Alliance.
Article
Account-Based Marketing (ABM) is not a one-size-fits-all strategy. As it gains traction worldwide, it adapts and evolves to fit the distinct characteristics of each region.
Article
