Realizing ever greater business value in 2022
We unpack the latest insights from Momentum ITSMA's ABM Benchmarking study, including ABM program objectives, tactics, challenges, metrics, and more
Looking towards 2022, Momentum ITSMA Head of Consulting, Adam Bennington, and Momentum ITSMA's Senior VP of Research & Thought Leadership, Julie Schwartz, unpack the latest insights on ABM program objectives, maturity, budgets, tools, tactics, challenges, metrics, and business results in this webcast.
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Enhancing client experience for retention and growth for global enterprise
We partnered with the company to enhance its ABM program, transforming its client-centric strategies, bridging organizational silos, and driving significant customer retention and growth.
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How to interrogate a salesperson (cheat sheet)
I was recently asked this question: "I'm sitting down next week with a salesperson who's given me 30 minutes of their time. How do I make the most of this time? What questions should I be asking to tap into their account knowledge? What can I share in advance so they know what I'm after?"
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Closing the ‘ABM gap’ in financial services
Account-Based Marketing (ABM) offers financial services firms a powerful way to deepen client relationships and achieve growth in a complex, competitive, and trust-driven industry. However, scaling it effectively is essential for long-term success.