Realizing ever greater business value in 2022
We unpack the latest insights from Momentum ITSMA's ABM Benchmarking study, including ABM program objectives, tactics, challenges, metrics, and more
Looking towards 2022, Momentum ITSMA Head of Consulting, Adam Bennington, and Momentum ITSMA's Senior VP of Research & Thought Leadership, Julie Schwartz, unpack the latest insights on ABM program objectives, maturity, budgets, tools, tactics, challenges, metrics, and business results in this webcast.
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How brand tracking drives sales, differentiation, and growth
In today’s B2B landscape, brand reputation tracking is no longer optional – it’s a competitive necessity. Our research shows that as purchasing decisions become more complex and high stakes, B2B buyers say the risk of poor decision-making has increased. Minimizing this perceived risk and maximizing trust in your brand can help you win.
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Grant Thornton: Driving growth in global markets
How do you build trust and grow client relationships on a global scale? Jason Levergood shares how strategic alignment, a client-first mindset, and cross-border collaboration drive success in the complex world of professional services.
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The client-centric roadmap for CMOs
Under pressure to deliver scalable and profitable growth, CMOs today can play a critical role in leading their organization’s response to new client demands and market dynamics.